?? 10 Brand Activation Trends We’re Loving Right Now ??

Staying ahead of the curve is crucial when it comes to marketing, and employing fun, memorable brand activation strategies is one of the best ways to build an engaged audience. Here are 10 trends that we’re loving right now!

1) Sustainability Brings Eco-Friendly Engagement? ??

Sustainability is on everyone’s mind these days: a NielsenIQ study found that 78% of US consumers report that a sustainable lifestyle is important to them. Brands can show their commitment to the environment through activations like Corona’s Protect Our Beaches initiative; plastic-free launch events, carbon-neutral campaigns, or embracing alternative ingredients, such as Legacy’s “Cheese Grows on Trees” activation for Babybel’s plant-based cheese line.

2) Picking Up on Peach ??

Many brands ‘see red’ around Valentine’s Day, but at Legacy we’re loving the Pantone color of the year, Peach Fuzz! Described as “a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration,” brands can share in the spirit with launches like Malibu’s new peach rum, a bright, juicy flavor perfect for bringing together friends and family.

3) Bridging the Digital Divide with Virtual Experiences ??

We live in an increasingly digital world, so it only makes sense that brands are looking to virtual experiences to bridge the gap between the online and in-person realms. Both virtual reality and augmented reality activations allow customers to immerse themselves in a brand’s story, products or services.

4) Empowering the Audience with User-Generated Campaigns ??♀?

User-generated content is a powerful force in brand activation. By encouraging your audience to become co-creators and share their stories and creativity, you can foster a sense of community while providing authentic content that resonates with potential customers.

5) Getting Personal(ized) ??????

One-size-fits-all activations aren’t a fit for anyone anymore! By leveraging data and artificial intelligence to better understand their audience, brands can create personalized experiences that play to people’s unique preferences. From personalized virtual shopping assistants to customizable in-person experiences, these activations ensure that customers feel seen and valued by the brands they engage with.

6) Getting Immersed in Interactive Experiences ??

There’s perhaps no better way to bring people into your brand’s world than with an interactive, immersive experience. These installations go beyond traditional advertising, inviting consumers to actively participate in the brand narrative. Legacy’s Colorspace pop-up beauty event for L’Oreal offered individualized beauty consultations in an immersive branded environment, with on-the-spot makeovers and education.

7) Engaging in Real Time with Livestreaming ??

With so many different platforms now available, livestreamed events have become an important way for brands to engage with consumers in real time. From Instagram Live to YouTube to Twitch, audiences can get behind-the-scenes glimpses, exclusive Q&As and more that foster a sense of direct connection with their favorite brands.

8) Tapping into Nostalgia ??

From retro-themed pop-ups to reimagined classic products, nostalgia marketing is helping brands tap into the sentimental connections their consumers have to the past and using that to create memorable experiences. Using emotions and memories to strike a chord with consumers takes your activation from transactional to a journey down memory lane.

9) Celebrating Diversity and Inclusivity ??

Inclusivity is a vital aspect of activations for brands that want to ensure their campaigns resonate with a broad audience. (And who doesn’t want that?) There are countless ways to make sure your activations are celebrating the diversity of your consumers, from how you cast commercials to building programming around different cultural touchstones. Harness the power of representation to build a genuine connection with your audience.

10) Showing Customer Appreciation ??

Sometimes it’s just about thanking the people who support you! Activations that give back to your audience can help foster a deeper sense of connection with the brand as well as create positive buzz and goodwill. From small gestures like discount codes, to all-out events like the four-day trip to Hawaii that Legacy helped L&W Supply plan for its loyal customers, showing that you care will always be appreciated. Let Legacy build a timely activation for your brand. Reach out today, let's chat! #ExperienceIsEverything #BrandActivation #BrandExperience #MarketingTrends #BrandActivationTrends #TrendingNow