THE 10 BOONS OF DIGITAL MARKETING

The ten boons of Digital marketing are :-

1.Get connected with your customers: A well- sought and publicized website would help you get potential clients, prospects and followers as viewing your website would give them a view about what your company is all about, available products and services. It gives them the freedom to buy your products or services, rate them as well as provide a feedback. All of this enhances the prospects of the business. A good website is the equivalent of a online visiting card with much more print space. In short, it’s the resume of your company.

2. Instant publicity: Digital marketing allows businesses to instantaneously publicize your brand online within a matter of few minutes as compared to the time- consuming traditional methods such as distributing sales flyers or giving expensive TV ads. Usage of social media is the most effective tool for sharing your brand and enabling your messages to be communicated on a larger scale and quicker medium, just by clicking the ‘share button’.

3. High measurability of efforts : You can track the traffic coming to the website easily. You can measure important parameters such as the conversions, demographics of the audience, their locations, peak trading times and much more, all offered by Google analytics.

4. Reduced costs: High advertising costs for both visual and print media can be replaced for more effective and marginal costs by using digital marketing by establishing successful online marketing strategies.

5. Brand development: Targeting the needs of the target audience becomes easier by maintaining a website which contains quality content. This gives a boost to your brand value and leads to the generation of newer opportunities. Higher brand value can be achieved via email marketing and/or social media channels.

6. Fair competition: Strong digital marketing strategy allows businesses to compete with each other on similar lines irrespective of size. A website with good reputation, which entitles its customers to a smooth customer interface is unparalleled. Even a small company can use the very same tools and techniques as a big company to play out in the digital market.

7. Boon of google analytics: Google Analytics makes it easier to measure specific goals. It provides more in- depth reports of the data while making large chunks of consumer data understandable to all businesses. Google analytics has integrated itself with Ad-Words and launched real time analytics making the process even more manageable aiding in value creation.

8. Email marketing: Email marketing is a non – intrusive way of communicating commercial or fundraising messages to an audience, usually potential customers while giving them an option of opting out of the regular email alerts as per relevance, opposing the traditional marketing gimmicks such as calls and messages at inconvenient times.

9. Better exposure: Even a single marketing campaign can be viewed worldwide giving international exposure to your business. Costs of launching a campaign against traditional methods, is considerable. However, one should view it as a long- term investment.

10. Scope to reconstruct strategy : Whilst gathering and analyzing chunks of consumer data, strategies can be upgraded accordingly. This method allows businesses to refurbish their strategies at any point to maximize efficacy at the fraction of cost of traditional marketing.

Happy Digital Marketing folks