10 Blogging Tips for Businesses

No matter what type of business you run, if you have an online presence you’ll almost certainly benefit from running a blog. I’ve previously discussed the benefits of business blogging, but here’s a quick roundup of what we know about it:

• Blogging is the third most common strategy for content marketing
• Those who prioritise blogging see 13 times the ROI than businesses who don’t
• 80% of all internet users interact with both social media channels and blogs?
• Companies with blogs get an average of 67% more leads than those without?
• 70% of people would rather learn about a company through articles than ads?

So, now that you’re well aware as to why you should be blogging, let’s take a look at the how.

Our team of expert copywriters have written hundreds of blogs for companies in a variety of industries, and have put together a fail-safe list featuring ten of their top tips for better business blogging.?

10 tips for better business blogging?

You might be thinking, how hard can it be? Surely a blog post is just a bunch of relevant words strung together in order to attract people to my business website?

While that’s not entirely incorrect, you do need to keep in mind that Google has all-seeing, all-knowing page crawlers that will penalise you for poor-quality content, or any nefarious SEO tactics.?

So, if you factor in these tips when writing your business blog, you’ll be in Google’s good books and boost your lead generation.?

1.Know your audience?

You might think this one goes without saying, but the truth is that no amount of consumer research is too much. Diving deep into your target audience psyche allows you to connect with them and write in a way that instantly attracts, keeps their attention and leads to better conversions.?

2. Get organised

Another key part of running a successful business blog is the planning behind it. By looking ahead at your content schedule, you can utilise your blog to take advantage of national days, important company milestones, collaborations, product launches and other PR opportunities. It also keeps you on track of writing and posting deadlines.

3. Quality outweighs quantity

Don’t be tempted to spew out keyword-laden posts at an unsustainable rate - Google will know. The quality of your copy needs to be the perfect blend of SEO-driven content and well-written, informative text. Remember to write about what you know, for people that you have researched.?

4. The headline holds the power

The headline is what will make people read your post. Make it interesting, eye-catching - and if you’re writing about something quite common, it could pay off to go at it from another angle. For example, instead of ‘10 tips on blogging for business’, you could write ‘Business blogging: 10 things you’re doing wrong’. This will set you apart from the competition and give people a different reason to choose your post.?

5. Conduct competitor research?

It goes without saying that you need to know what you’re competing against. By exploring the top 10 Google results of any question you have, you can equip yourself with the knowledge you need to try and beat them all to the top spot. When doing so, it’s critical that you avoid hitting the copy and paste buttons at all costs - because Google will be very upset if you do this, and you will undermine your own authority as an authentic source.?

6. Answer a question

Perhaps the most important tip is to ensure that your blog post actually answers a question your consumers have. For example, if you’re trying to tap into the rankings for ‘how to find the best waterproof jacket,’ make sure that you actually tell them how to do this as well as promoting your product or service.??

7. Add images/videos

Images are crucial for enhancing engagement and understanding. They can help support your statements, increase effectiveness on social media and give your blog more of a professional feel.?

8. Keep things structured

Imagine trying to make sense of a menu that didn’t differentiate between starters and main courses. You’d end up having more questions than answers, which is how your consumers might feel if they’re presented with a solid wall of text that isn’t broken up. Headers are also crucial from an SEO perspective, and can help you write more effectively.?

9. Promote your blog posts across other channels

Blog posts make for great content to share across social media and in email newsletters, providing a fantastic resource for existing customers and a great inroad for new visitors.?

10. Don’t forget to add links

Link building will strengthen your site structure and boost you in the all-seeing eyes of Google. You can link back to other relevant posts, products and pages on your own website as well as linking out to other (non-competing) authoritative sources.?

Find expert business bloggers

This might all sound like a lot (and there’s even more to it than that), so you might benefit from bringing in some copywriting and blogging experts to save you endless hours spent staring at the screen.

Our professional copywriters have experience in blog writing for finance, recruitment, energy, education, lifestyle, and more.?

If you’d like to talk to us about writing for a business blog, feel free to schedule a chat with us at a time that's convenient for you.