10 Blog Posts You Could Write for World Book Day

World Book Day is coming up, and if you’re a small business owner staring at your content calendar thinking “what the bloody hell can I write about books that’s actually relevant to my business?”, you’re not alone.

But books and business have far more in common than you might think. Both require creativity, persistence, and connecting with an audience. So before you dismiss World Book Day as just another random awareness day, consider these blog post ideas that could actually resonate with your audience (and won’t make you sound like you’re desperately shoehorning your business into an unrelated topic).

1. “5 Must-Reads That Changed My Business”

Don’t just regurgitate the same tired list of business books everyone recommends but nobody actually finishes. Talk about books that genuinely made a difference to your business – the ones with dog-eared pages and coffee stains because you’ve gone back to them repeatedly. Share specific ideas you implemented and how they worked in practice.

2. “Unexpected Business Wisdom from Children’s Books”

Does The Very Hungry Caterpillar have more to teach us about business transformation than most MBA textbooks? Discuss genuine business lessons from children’s classics that your audience knows. It’s relatable, shareable, and shows personality without being cringe.

3. “Books Every Small Business Owner Should Know”

Focus on books specifically valuable for small business environments – not the corporate tomes written for people managing 500-person teams. What books helped you (or you and your small team) through real challenges like cash flow problems or wearing seventeen different hats?

4. “Why Fiction Makes You a Better Entrepreneur”

Did you know reading fiction improves empathy, creativity and problem-solving? Share how fiction has helped you understand customers better, approach problems differently, or find creative solutions to business challenges.

5. “Books That Predicted Business Trends Before They Happened”

Showcase books that were ahead of their time in predicting significant business shifts or market changes. Did someone write about remote work years before it became mainstream? Was there a book that foresaw subscription models or the experience economy? This highlights your industry knowledge while creating an interesting discussion about visionary thinking in business.

Find the other World Book Day blog post ideas here.