The 10 Biggest Marketing Mistakes to Avoid in your Business!

We’ve tried everything at some point in our businesses that is typically on the market today, including both on/offline strategies and tactics. We’ve experimented hugely because we didn’t have the help available or know-how when we first started out. We learned via trial, lots of error, and calculated/educated guesses from what’s worked or not before for us and others. Here are the 10 biggest marketing mistakes you should avoid making in your business:

1.Creating content of no value to their ideal prospects (putting out adverts or self-promotion where there’s nothing intrinsically valuable for prospects to learn/gain from it e.g., in your blogs or posts on social media)

2. Connecting with the wrong audience (using valuable connection space with people that make you feel good rather than people who are likely to buy from you. E.g., in physical networking meetings gravitating to people whom you can get the best rapport with rather than filtering out the ones whom you can create an alliance with or leverage your success through their contacts)

3. Connecting with ideal prospects but using inappropriate marketing methods (e.g., pitching too soon to people who are not interested yet and using direct sales tactics on connecting with a prospect when you’ve only just met them - they need some warming p first by getting to know you)

4. Inconsistency in approach (not putting out stuff for long enough or often enough to make an impact. The market is saturated with all kinds of marketing and word out there is that It takes up to 13 personal ‘touches’ before someone is ready to buy from you. People need to feel secure that you’re around to stay and not just a flash in the pan to make a quick buck)

5. Not following up leads (letting valuable leads disappear means you have to start over again finding new ones. This wastes more time, energy and money, especially when your leads are in short supply)

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