10 Best Video Distribution Platforms To Maximize Reach And Go Viral

In today's digital landscape, video content has become an integral part of marketing, entertainment, and communication strategies.

Whether you're a content creator, marketer, or business owner, leveraging video distribution platforms can help you reach a wider audience and maximize the impact of your videos.

In this blog, we will explore the 20 best video distribution platforms, highlighting their pros and cons and providing insights on how to make the most of these platforms.

1. YouTube

YouTube is the first choice for content creators when it comes to video distribution.

And we aren’t surprised by this.

YouTube has 2.1 billion active monthly users all over the world.

Such a massive user base makes YouTube the prime platform for getting a lot of eyeballs on your content.

Pros of YouTube:

• Largest user base and global reach
• Monetization options
• Easy-to-use analytics and audience insights

Cons of YouTube:

• High competition
• Algorithm changes
• Copyright concerns

How to use YouTube effectively:

• Regularly post content with keyword research
• Make sure to include your keyword once in the title and twice in the description
• Use chapters to split out long-form content

2. Vimeo

Another worthy contender that rivals YouTube for being a great video distribution platform is Vimeo .

With over 80 million registered users and 715 million monthly video views, Vimeo also proves to be a great video distribution platform for content creators.

Pros of Vimeo:

• High video quality
• Ad-free experience
• Customizable player

Cons of Vimeo:

• Smaller user base compared to YouTube
• Limited monetization options
• Fewer social sharing features

How to use Vimeo effectively:

• Emphasize visual quality
• Engage with the Vimeo community
• Choose the style and type of video effectively

3. Facebook

The next video distribution platform on our list is Facebook by Meta and you don’t have to look far to see why.

Over 100 million hours of video is consumed every single day on Facebook.

After all these years, Facebook still stands strong when it comes to getting peak visibility on your video content.

Pros of Facebook:

• Large user base
• Strong social sharing features
• Targeted advertising options

Cons of Facebook:

• Declining organic reach
• Limited monetization options
• Platform constraints

How to use Facebook effectively:

• Create attention-grabbing videos
• Encourage engagement
• Leverage targeted advertising

4. Instagram

Instagram has seen a lot of ups and downs since its inception as a photo-sharing app.

But with advancing times, they have become one of the most favored platforms for both photos and videos.

This is evidenced by the fact that Instagram is the 8th most visited website in the world with over 2 billion active monthly users.

With the introduction of Instagram reels, it has now become one of the most trusted video distribution platforms in the world.

Pros of Instagram:

• Visual appeal
• Strong engagement
• Ideal for short-form videos

Cons of Instagram:

• Limited video length
• Organic reach challenges
• Limited monetization options

How to use Instagram effectively:

• Create visually appealing and concise videos as reels
• When using reels, try to use trending music
• Utilize hashtags and captions
• Engage with your audience through comments and DMs

5. TikTok

TikTok is the leading short-form content platform in the world.

It is by far the most downloaded social media app with 3 billion total downloads and 50 million active daily users.

With the popularity of short-form content on the rise, platforms like TikTok is at the forefront of getting noticed by millions of people worldwide (with the chance of going viral someday).

Pros of TikTok:

• Massive user base, particularly among younger demographics
• Viral potential
• Creative editing tools

Cons of TikTok:

• Short video format limitations
• Copyright concerns
• Limited monetization options

How to use TikTok effectively:

• Embrace creativity and trends
• Utilize popular music and effects
• Engage with the TikTok community

6. Twitter

Ever since Elon Musk took over, Twitter has been in the news pretty frequently.

But did you know that Twitter amasses over 2 billion video views every day?

For a mostly text based social media platform, this is simply insane.

Twitter has now become a very lucrative video distribution platform for anyone and everyone who want their content to be seen by the right people.

Pros of Twitter:

• Real-time engagement
• Hashtags and trending topics
• Amplification through retweets

Cons of Twitter:

• Video length limitations
• Crowded content feed
• Limited monetization options

How to use Twitter effectively:

• Create concise and impactful videos
• Utilize trending hashtags
• Engage in conversations and reply to comments

7. LinkedIn

Whenever people think of networking, they think of LinkedIn .

Text posts are mostly prevalent on the platform.

But video posts are not far behind.

In one year, LinkedIn’s video posts generated over 300 million post impressions in the platform.

This make LinkedIn a great choice as a video distribution platform.

Pros of LinkedIn:

• Professional networking opportunities
• B2B marketing potential
• Targeted audience for industry-specific content

Cons of LinkedIn:

• Limited organic reach for videos
• Professional tone constraints
• Limited video editing features

How to use LinkedIn effectively:

• Share industry insights and thought leadership videos
• Join relevant groups and engage with professionals
• Utilize LinkedIn ads for targeted video promotion

8. Snapchat

Snap Inc. (formerly known as Snapchat) is not your run-of-the-mill social media platform.

It has a unique identity of its own.

Ever since its inception in 2011, Snapchat has had a steady user base for more than a decade now.

As of October 2022, Snapchat had 576 million users with 347 million active daily users.

Snapchat is still in the game and a worthy platform to show your content to your target audience.

Pros of Snapchat:

• Younger audience engagement
• Augmented reality (AR) filters and lenses
• Storytelling potential through Snaps and Stories

Cons of Snapchat:

• Limited video length
• Disappearing content
• Limited analytics and insights

How to use Snapchat effectively:

• Create short and engaging videos
• Utilize AR filters and lenses to enhance creativity
• Consistently share content on your Snapchat Story

9. Pinterest

When it comes to Pinterest , it was first introduced as an image sharing platform, just like Instagram.

But slowly it has become quite capable in the video sharing department as well.

Pinterest users worldwide watch close to a billion videos a day which is surprising for a platform that isn’t generally associated with videos.

This is evidence that Pinterest shows great potential as a video distribution platform.

Pros of Pinterest:

• Visual discovery and inspiration
• Longevity of content
• Ideal for instructional and DIY videos

Cons of Pinterest:

• Less focus on video content
• Limited organic reach
• Fewer engagement features

How to use Pinterest effectively:

• Create visually appealing video pins
• Optimize video descriptions and keywords
• Participate in relevant group boards

10. Dailymotion

Dailymotion is a French video sharing platform and a capable one at that.

Dailymotion has over 150 million videos on the platform with 3.5 billion video views every month.

Such a vast user-base is simply pointing at the fact that when it comes to video distribution, Dailymotion is a really great choice among other really great choices.

Pros of Dailymotion:

• Global reach
• Monetization options
• High-quality content discovery

Cons of Dailymotion:

• Smaller user base compared to YouTube
• Limited analytics and insights
• Copyright concerns

How to use Dailymotion effectively:

• Upload high-quality and engaging videos
• Utilize tags and descriptions for better discoverability
• Engage with the Dailymotion community

Each video distribution platform offers unique features and advantages, catering to different target audiences and objectives.

That's why we didn't stop at 10.

We made a list of 20 Best Video Distribution Platforms and you can learn more about the other platforms from our blog here.

Want to learn how videos can be a great addition to your social media strategy?

Find out more by downloading our ebook for FREE!

By understanding the pros and cons of each platform you can leverage the power of video content to engage your audience, drive brand awareness, and achieve your goals.