The 10 Best Social Media Marketing Strategies for Small businesses

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Have you joined the bandwagon and begun using social media to market your small business? If so, that’s wonderful! However, as you know, what constitutes effective social media marketing is variable. It’s dependent on various factors including your audience, your goals, and current trends. These factors determine what your strategy—or plan of action to achieve a certain goal—should be.

Producing Diversified Content Types

It can be easy to find yourself only posting pictures to Instagram, only posting short tweets to Twitter, and so on. Yet, on most popular social media platforms, you can and should post various types of content including blog posts, videos, photos, infographics, and more. Why? For one thing, producing the same content type endlessly can bore your audience, which would keep you from reaching your goals. The same outcome could come if you produce a content type that only resonates with a portion of your audience or, worse yet, that doesn’t resonate at all.

Provide Education

Regardless of what your goals are, providing education is almost always the best foundation to help you reach them. If you provide valuable information and/or practical advice, people will look to you as an authority and, in time, may become loyal customers. You can educate your followers directly on social media or by using your accounts to direct interested ones to educational resources such as blog posts, white papers, webinars, and the like.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts [email protected]; or call me on 0439 315 777.

Thanks!