The 10 Best Social Media Management Tools of 2024

Are you making the most of the best social media management tools of 2024, or are you falling behind? As social media continues to evolve, staying updated with the top tools is a must for marketers and businesses looking to maintain a competitive edge and engage effectively.

This article will help you discover the latest tools that can streamline your workflow, boost productivity, and enhance your social media strategy. You'll get insights into what features are essential and how they can benefit your brand.

Stay tuned to discover how it can transform your approach to social media management by automating tasks like scheduling posts, analyzing performance metrics, and engaging with your audience.

Short Summary

• SocialBee: Best AI solution for overall social media management with a focus on content batching and recycling. Pricing starts at $29/month.
• Later: Best for visually planning and curating Instagram content. Pricing starts at $25/month.
• NapoleonCat: Best for social media collaborations. Pricing starts at €32/month.
• Buffer: Best for straightforward social media scheduling with an intuitive interface. Pricing starts at $6/month per channel.
• Sprout Social: Best for businesses needing comprehensive social media management. Pricing starts at $249/month.
• Hootsuite: Best for managing multiple social media accounts and monitoring brand mentions in real-time. Pricing starts at $99 per month.
• Hubspot: Best for businesses seeking an all-in-one solution with integrated marketing, sales, and CRM tools. Pricing starts at $20 per month.
• Agorapulse: Best for user-generated content management. Pricing starts at €69 per month.
• MeetEdgar: Best for evergreen content. Pricing starts at $29.99/month.
• Sendible: Best for versatile social media management for businesses and agencies, offering intuitive tools and starting at $29 per month.

What Makes the Best Social Media Management Platform?

What really makes a social media management platform stand out? Let’s take a look at the key features that separate the best from the rest, helping you choose the right one for your needs.

Here’s what you should look for in a social media management software:

1. Provides a user-friendly interface
2. Saves time on content creation and publishing
3. Integrates with multiple platforms and apps
4. Is cost-effective
5. Facilitates team collaboration
6. Offers engagement tools?
7. Streamlines performance analysis and reporting

1. Provides a User-Friendly Interface

An excellent social media management platform is easy to use right from the start.?

It should have a straightforward layout and simple controls that anyone can understand, making it easier to manage your social media without needing extensive training. This allows more time for content planning rather than navigating complex software.

2. Saves Time on Content Creation and Publishing

Good tools streamline the content creation, scheduling and publishing process.?

Features like bulk scheduling, preset publishing times, AI-post generators, and visual content calendars help you organize posts in advance, saving you time each day and letting you focus on crafting better content instead. This efficiency can significantly increase your team's productivity.

3. Integrates with Multiple Platforms and Apps

Good social media tools should work well with different platforms and include integrations with apps like Canva, GIPHY, marketing automation software, content curation tools, and URL shorteners.?

This helps you manage all aspects from one platform, simplifying the process of incorporating cool graphics, engaging GIFs, and other elements into your posts without juggling multiple apps. It’s about keeping things straightforward and your content exciting.

4. Is Cost-Effective

The right tool should be affordable and include all the necessary features you need for effective social media management.?

It should grow with your business, providing more advanced features, such as team collaboration or third party integrations, as needed without a significant price increase. Essentially, it should maximize your social media efforts at a fair cost.

5. Facilitates Team Collaboration

A tool that supports team collaboration allows multiple users to manage social media together seamlessly. It provides customizable user permissions, so each team member can have access tailored to their role—whether they are a content creator, analyst, or manager.?

Shared content libraries enable easy access to assets like images, videos, and templates, ensuring consistency and efficiency in content creation. Additionally, streamlined workflows, including task assignments and approval processes, help keep projects on track and ensure everyone is on the same page.

6. Offers Engagement Tools?

Engagement tools gather all your communications from different platforms into one spot, making it easier to track interactions (DMs, comments, mentions) and respond quickly. This ensures your audience feels heard and engaged.?

A strong social inbox feature also helps you sort and prioritize responses, improving how you manage your community on social media platforms.

7. Streamlines Performance Analysis and Reporting

Understanding the effects of your social media efforts matters. A good platform will provide detailed analytics and reports that show metrics such as engagement, reach, and conversions and allow social media managers to generate PDF reports of their results.?

This information helps you adjust your strategies and show their value to stakeholders. With clear, actionable data, you can make decisions that improve your social media success.

Top 10 Best Social Media Management Tools of 2024

Now that we've covered what makes a great tool, let's check out the top 10 best social media management tools of 2024. You'll find options to help you connect better with your audience and manage your social media accounts more smoothly. Ready to learn more?

Here are the top 10 best social media management tools of 2024:

1. SocialBee
2. Later
3. NapoleonCat
4. Buffer
5. Sprout Social
6. Hootsuite
7. Hubspot
8. Agorapulse
9. MeetEdgar
10. Sendible?

1. SocialBee

SocialBee is an AI-powered social media management solution that stands out for its ability to recycle content and batch posts. It automatically reuses your top posts so they continue to capture attention over time, which is great for keeping engagement up without always needing fresh content.

Additionally, SocialBee simplifies the process of planning and scheduling multiple posts in one go. This saves you time and keeps your social media feeds lively, all without the daily pressure of posting.

SocialBee also provides a social inbox and analytics features. The social inbox helps you manage your interactions across platforms, while analytics offer insights into your social media performance.

What makes it special? Here's a breakdown of the key social media management features that SocialBee offers:

• Multi-platform support: Manage your social media tasks across a variety of platforms like Facebook, X (Twitter), LinkedIn, Instagram, Threads, Pinterest, TikTok, YouTube, Google Business Profile, and Bluesky.?
• Universal posting: SocialBee allows you to plan your content for any social media platform. With Universal Posting, you can seamlessly post on networks not directly integrated with SocialBee, like Reddit, WhatsApp, Facebook groups, Mastodon, and many others.
• Social media marketing calendar: Use a visual content calendar to plan and manage your social media posts. This gives you a comprehensive view of your strategy and helps maintain a diverse content mix.
• Content categories: Organize your posts into categories (content folders) based on topics to ensure thorough coverage and keep your content strategy focused and organized.
• Platform customization: Tailor your posts for each social media platform directly within SocialBee. Enhance engagement by optimizing content to suit each platform's unique format and audience preferences.
• Post expiration: Set posts to expire after a certain date or number of shares to keep your feeds fresh and engaging.
• Evergreen scheduling: Use our evergreen scheduling feature to automatically recycle your best content at optimal intervals, keeping your engagement consistent without extra effort.
• Optimal posting time suggestions: SocialBee uses data to suggest the best times to post, aiming to maximize audience engagement.
• Visual content creation: Easily import your Canva designs and curate visuals from Unsplash and GIPHY directly within SocialBee.
• RSS feed integration: Automatically push new blog posts from your RSS feeds to your social media channels, helping drive traffic back to your site.
• Team collaboration: Invite team members to SocialBee, assign roles, and use internal notes and tags to streamline the content approval process.
• Multiple workspaces: Manage multiple social media profiles for different brands by setting up separate workspaces for each.
• Social inbox: Organize all your social interactions in one place, making it easy to respond to messages, comments, and mentions quickly and efficiently.
• Advanced insights: Gain in-depth analytics that monitor engagement, reach, follower growth, and post performance. Create PDF reports and collect demographic data to better target your audience.

Pros:

• Features AI-powered tools for content creation and planning
• Automatically recycles your top content over time
• Organizes content into folders for varied posting schedules
• Includes premium options like a Social Inbox and advanced analytics for a reasonable cost
• Integrates with popular tools like Canva and Zapier
• Offers outstanding customer support

Cons:

• Initial learning curve

Pricing:

• 14-day free trial
• Bootstrap: $29/month
• Accelerate: $49/month
• Pro: $99/month

2. Later

Later empowers small businesses to manage social media more efficiently by providing tools that schedule and auto-post content across multiple platforms. Its intuitive interface makes it easy to create, schedule, and coordinate posts with your team, helping save essential time.

What makes it special? Later simplifies managing multiple clients with its Social Sets and Access Groups, helping you keep everything organized. Plus, its AI tools come in handy for crafting catchy Instagram captions that boost engagement.

Pros:?

• Great for visual content planning, allowing users to schedule and preview social posts with a drag-and-drop calendar
• Offers a mobile app
• Easy-to-use and intuitive interface, making it accessible for both beginners and experienced social media marketers
• You can easily collect and repost user-generated content with Later

Cons:?

• Limited collaboration options
• Can’t track DMs and mentions

Pricing:?

• 14-day free trial?
• Starts at $25/month?

3. NapoleonCat

NapoleonCat makes social media management easy for marketing teams by allowing you to schedule social media posts and track them across multiple accounts. Its centralized dashboard lets you interact with your audience across multiple platforms, saving you time and streamlining your tasks.

What makes it special? NapoleonCat offers a handy feature that helps you streamline your workload by automating mundane tasks. With it, you can easily filter out spam comments and handle frequently asked questions without lifting a finger, freeing up more time to focus on other important aspects of your business.

Pros:?

• User-friendly
• Great customer support?
• Supports most major social networks

Cons:?

• Limited access to data history
• No AI image generation
• No content categorization

Pricing:?

• 14-day free trial
• Starts at €32/month

4. Buffer

Buffer is ideal for entrepreneurs and small businesses aiming to simplify their social media tasks. It makes content creation and scheduling easy, allowing users to efficiently plan and publish content across various social media platforms.

What makes it special? Buffer's interface is a standout feature, known for its simplicity and ease of use. It's designed to be intuitive, making it accessible to anyone who wants to dive into managing their social media presence.

Pros:?

• User-friendly interface
• Time-saving features
• In-depth social media analytics
• Great customer support

Cons:?

• Slightly expensive
• Doesn’t provide content categories
• Doesn’t allow bulk media import
• Occasional interface bugs

Pricing:?

• Has a free plan
• Starts at $6/month per channel

5. Sprout Social

Sprout Social is your all-in-one solution for social media management. It helps you schedule posts, analyze performance, and engage with your audience effortlessly.?

What makes it special? Sprout Social stands out with its intuitive interface and extensive capabilities, particularly in social listening. It excels in monitoring and analyzing conversations across social platforms, giving businesses insights into public sentiment and emerging trends.?

Pros

• Intuitive and user-friendly interface
• Robust social media management features, including scheduling, analytics, and engagement tools
• Advanced social listening capabilities for monitoring brand mentions and industry trends
• Excellent customer support and resources for users

Cons

• Higher pricing compared to competitors
• Limited customization options for reports and analytics
• Some users may find the interface overly complex for basic tasks

Pricing

• Starts at $249/month

6. Hootsuite

Hootsuite is a popular tool for managing social media. It lets you schedule posts, engage with your audience, and track performance all from one place. With features like social listening and team collaboration, it's a great choice for businesses looking to stay on top of their online presence.

What makes it special? Hootsuite facilitates how businesses engage with social media with its innovative social inbox. It features built-in language detection and smart routing, which automatically assigns incoming messages to the most relevant team member.

You can also override these settings if needed and manually change assignments with just a couple of clicks, giving you more control over message management.

Pros

• Centralizes monitoring of multiple social networks
• Allows for scheduling posts in advance
• Provides easy access to analytics data
• Offers social media listening capabilities

Cons

• High pricing compared to competitors
• Complicated user interface
• Pricey URL shortener feature
• Lack of content queuing tool

Pricing

• Starts at $99/month

7. HubSpot

HubSpot is well-known in the marketing world for its suite of tools that help businesses grow. For entrepreneurs and small businesses, it's a go-to option for managing social media.

With features like scheduling and analytics, HubSpot makes it easy to stay on top of your social presence and connect with your audience.

What makes it special? What sets HubSpot apart is how it brings everything together.? It doesn't just handle social media; it integrates seamlessly with all aspects of marketing, sales, and CRM. This means businesses can manage everything from customer interactions to lead nurturing within a single platform.

Pros

• Comprehensive suite of marketing, sales, and CRM tools
• Seamless integration for managing all aspects of business operations
• User-friendly interface making it accessible to users of all levels
• Great features for social media management, including scheduling, analytics, and social listening

Cons

• Higher price point compared to some competitors
• Learning curve for mastering all features and functionalities
• Limited customization options for certain aspects of the platform

Pricing

• Offers a free version
• Starts at €20/month/seat

8. Agorapulse

Agorapulse is your go-to platform for handling all things social media. From scheduling content to keeping tabs on engagement as it happens, it's got you covered.?

Plus, its integration with customer relationship management (CRM) tools gives you a deeper understanding of your most active followers, offering valuable insights into your audience's actions

What makes it special? Agorapulse's content labeling feature is incredibly useful. It helps you organize your social media posts neatly, so you can easily track their performance. This straightforward tool makes managing your social media content a lot more efficient and effective.

Pros

• Simple publishing and content editing make it user-friendly
• The unified social inbox streamlines communication
• Robust social media analytics provide valuable insights
• Great customer support ensures you're never left in the dark

Cons

• Some users experience performance and speed issues
• It lacks more advanced reporting features for in-depth analysis

Pricing?

• 30-day free trial
• Starts at €69/month

9. MeetEdgar

MeetEdgar is a fantastic tool for small businesses and entrepreneurs who want to step up their social media game. It's all about making social media management easier by helping users schedule posts effortlessly across different platforms.

What makes it special? MeetEdgar excels by recycling your best content, so top-performing posts keep working for you. This strategy keeps your evergreen content active, continually drawing in new followers and maintaining steady engagement.

Pros:

• Compatible with multiple social media networks — including Google Business
• Easy content scheduling
• Provides content categorization
• Offers evergreen posting functionality

Cons:

• Customer support needs improvement
• There is a slight learning curve

Pricing:

• 7-day free trial
• Starts at $29.99/month?

10. Sendible

Sendible is a helpful tool for managing social media. It simplifies tasks like scheduling posts and tracking performance across platforms. With its user-friendly design, it's a handy option for businesses looking to streamline their online presence without overwhelming complexity.

What makes it special? What makes Sendible special is its user-friendly approach and practical features. It offers essential social media management tools without overcomplicating things, making it accessible and efficient for businesses of all sizes.

Pros

• User-friendly interface for easy navigation
• Practical features that simplify social media management
• Customizable scheduling options for tailored posting

Cons

• Limited customization options for reports and analytics
• Lack of integration with certain third-party tools?

Pricing

• 14-day free trial
• Starts at $29/month?

Frequently Asked Questions

1. Which Is the Best Tool to Manage Social Media?

SocialBee is one of the best AI-powered social media management tools that allows users to create, schedule, and reshare content with ease while collaborating with their team from the same dashboard. With a unified social inbox to streamline engagement and powerful analytics to track success, SocialBee provides a comprehensive solution—all at a competitive price point.

2. What Is the Best Way to Manage Social Media?

To manage social media effectively, use a platform with a central dashboard for scheduling, analytics, and engagement. Look for features like post scheduling, performance tracking, and audience interaction.?

The platform should support team collaboration, offer good customer support, and integrate with other business systems to enhance your social media strategy.

3. Is Hootsuite or Buffer Better?

Hootsuite is better for managing multiple accounts and offers advanced features like social listening and in-depth analytics. Meanwhile, Buffer is better for its simplicity and ease of use, making it ideal for quickly scheduling posts and managing smaller accounts. Choosing between Hootsuite and Buffer depends on what you're looking for.

What Social Media Management Tool Will You Choose?

Choosing the right social media management tool depends on what matters most to you. Whether it's ease of use, practical features, or responsive support, each tool has its strengths and weaknesses.?

If you're looking for an intuitive platform with practical tools and great customer service, SocialBee is worth considering. To see if it's the right fit for your business and take your social media strategy to the next level, start your 14-day trial today.