10 Best SaaS SEO Tools To Grow Your Business In 2024

The SEO industry is expected to hit the $130 billion mark by 2030. This shows the reliance and prominence of the organic search for businesses. You can expect the best conversion rate by investing in SEO which is 14.6% compared to the outbound methods.

SaaS businesses can't rely on a single or few marketing strategies because of high spending and low conversion rates on paid advertising. CapCut spent nearly half a million dollars in the last quarter on Upwork to build links for their video editing software.

This is an indication for startups and medium-sized businesses to diversify their marketing methods. SEO Tools are a must for surviving in competitive niches as your rivals are always spying on you through these tools.

You can't scale and automate your SEO efforts without them. In this guide, we will explore the importance of SEO tools for your SaaS business and product. Let's get started!

Benefits Of SaaS SEO Tools For Business Growth

SEO tools save a lot of time in finding link-building opportunities, content ideas, and competitor insights for making informed decisions.

Competitor Analysis

Competitor reverse engineering is probably the fastest way to get content ideas, link-building opportunities, and low-hanging fruits. SEO tools help you analyze your competitors in bulk with their historical stats.

They allow you to export data with a single click for offline use and research purposes. So never ignore the importance of tools in your workflow.

Market And Industry Trends

Industry trends are subject to change due to the evolution of user preferences and technology advancements. SEO tools keep you aware of the latest in-demand trends that you should not miss for future-proofing your business.?

Save Time And Efforts

Manual research takes time and human resources, which needs to be addressed for quick returns. These tools reduce human involvement by performing bulk tasks within seconds.

Scalability And Growth

Automation is a must thing for every SaaS business for scaling and growth. If you plan for long-term yields, consider SEO tools as your go-to source investment for website optimization according to the latest search algorithms.

10 Best SaaS SEO Tools To Consider In 2024

1. Search Console

Google Search Console (GSC) is a free resource for SEOs that gives straightforward metrics of your website’s search performance. It is easy to sign up and connect to your website.

Take advantage of this free SEO tool offered by Google itself to figure out the indexing issues, organic traffic, linking websites, and more. Here are a few things you can take advantage of in Search Console.

• Check the CTR of your website and improve through On-page SEO
• See the monthly impressions and organic clicks your website is getting
• Add XML sitemap for Google Crawler
• Website Performance and Core Web Vitals
• URL inspection and enhancements?
• Top-performing pages and queries
• Check for manual penalties and security issues

Pricing:

It is a free-to-use resource from Google.

2. Google Analytics

Google Analytics is prominent in the SEO toolkit that is used by more than 28 million websites all over the world. This shows the popularity of this Google-owned tool which is free to use and has a paid version too.

It is a powerful resource for collecting metrics like total visitors, average session per user, and referral traffic coming from YouTube, Pinterest, and other social media. You can utilize GA-4 to get the following data for your website.

• Bounce rate that shows user’s interest in your website content
• Visitors trend on a daily, weekly, and monthly basis
• Pages getting the most visitors
• User country where the website is being used
• Average session per user
• Historical traffic data and spikes during distinctive events
• Conversion insights and tracking

Pricing:

Its basic version is free to use for everyone.

Paid Version:

The paid version costs from $12,500 to $150,000 per year depending on the purchased subscription.

3. Google Trends

User preference keeps evolving with the evolution of AI and Machine Learning. So you need to equip your SaaS business with the latest technological advancements and trends.

Google Trends is a free tool by Google itself, that allows one to figure out emerging trends, relevant search queries, and popular terms in any location. Here are a few takeaways that you can do from this SEO tool.

• Trending topics in the SaaS category for content coverage
• Historical change in demand for a SaaS business or product
• Most relevant terms and keywords
• Country or location-specific search popularity

Pricing:

Google Trends is a free resource to get insights into trending topics.

4. Semrush

Semrush is named a Swiss Army Knife because of its features and capability. It is a compact solution for all your SEO, social media marketing, and online advertising needs.

From keyword research to generating AI content it has built-in capability to perform multiple tasks from a single login. It saves you money for paying separately for link-building outreach, SEO, and PPC tools with one subscription.

Here are a few key advantages of this amazing SEO powerhouse:

• Keyword research and management?
• Backlink profile analysis for link quality and toxicity
• Complete website audit for technical and on-page issues
• Link-building tool to secure high-quality backlinks through email outreach
• Local SEO features to enhance native search presence
• Give you the content and link-building gap between other competitors

Pricing:

5. Ahrefs

Ahrefs is another popular SEO tool that automates multiple tasks by saving time and resources for SEO marketers. The world’s leading SaaS companies and enterprises use it to improve their search ranking.

It allows you to perform in-depth site audits, discover low-competition keywords, and link-building prospects in any business category. Here are some popular features that can help you improve SERP positions.

• Site Explorer gives you enhanced insights into your website performance
• Keyword Generator lets you hunt down the low-difficulty keywords for your pages and content ideas
• You can perform a complete site audit to identify the technical and On-page SEO issues
• Content Explorer helps discover content ideas and link-building prospects
• Its backlink-checking feature identifies broken links and helps you fix them

Pricing:

6. Surfer SEO

Surfer SEO is another important tool to consider for your SEO campaigns. It allows you to determine the search volume and CPC of keywords for your SaaS business.

Content is always king in SEO optimization strategies, so Surfer AI enables SEO-optimized content writing in bulk quantity. However, you must consider search engine guidelines for low-value and AI-generated content.?

I don't recommend publishing such content without a human touch. Here are some takeaways for integrating this SEO tool into your existing workflow.

• Surfer SEO extension for country-specific keywords volume and CPC
• In-depth keyword analysis and finding relative keywords
• Create bulk SEO content with its decisive AI tool
• Content outline and ideas with Surfer AI

Pricing:

7. Answer The Public

ATP is an SEO tool that lets you figure out the search suggestions and how-to content ideas around any search query. It also gives the search volume of the keyword ideas including comparison keywords.

It is one of the best tools for hunting low-hanging fruits and long-tail keywords. Instead of manually scraping the search results, it gives you one-click access to all that data. Here are a few use cases to take full advantage of this amazing tool.

• How-To and 5 Ws related long tail topic ideas
• Comparison keywords to publish content likening your product
• The visual representation and topical map for a quick overview
• Export all the data with a single click for offline use and research

Pricing:

8. Keywords Everywhere

Keyword research is the backbone of your SEO strategy. So it is considered a top priority while optimizing any page or post. Keyword Everywhere is a tool that lets you scrap the most searched terms or keywords on any platform like Google Search, YouTube, and Bing.

It also gives the other relevant metrics like search volume, difficulty, and CPC for each keyword. Optimize your home page, product pages, and blog posts with relevant keywords to improve their search positions.

Here are some ideas to take full advantage of the Keyword Everywhere SEO tool:

• Get the search volume and difficulty ideas
• Install its Chrome extension to get quick keyword insights straight from the search
• Identifying the low-competition opportunities for creating pages and blog posts
• Save and export keyword data with advanced filters

Pricing:

9. Majestic

Link building is a crucial part of SaaS SEO strategies. After the evolution of algorithms, ranking on the first page without quality links is nearly impossible. However, the quality of links is also a meaningful aspect of Off-page SEO.

Majestic is a specifically built SEO tool to audit the website’s backlink profile. Which comes with plenty of features helpful in link-building campaigns. Here are a few key takeaways you can try to get out of it.

• Backlinks reports and data
• In-depth insights into referring domains and linking pages with anchor texts
• Trust Flow feature to measure the quality of incoming links
• Citation Flow feature to grade the number of incoming links
• Historical data, and keyword research tool

Pricing:

10. Screaming Frog

Technical SEO is a crucial factor in a website’s top position in SERP.? Core Web Vitals score, duplicate content, and URL canonicalization are some key pain points of Technical SEOs.

Screaming Frog is the best choice when auditing your website for such errors. It can be used offline by installing it on your PC/MAC or any laptop. Takeaways from this SEO tool include:

• Finding duplicate content
• Log file analyzer
• Complete an On-page audit of your website
• Discover broken links harming your SEO efforts
• Generate XML sitemaps

Pricing:

Conclusion

SEO is a long-term investment that brings the most promising ROI compared to other marketing efforts. So it requires long-term planning too. You can't guarantee and sustain a top search position without continuous optimization and following the latest search updates.

Automation saves your time and resources for quick returns.?Diversify your SaaS marketing approach by giving equal significance to SEO. Integrate the above-discussed tools in your existing workflow and several others like Moz, Site Bulb, Ubber Suggest, etc. Happy scaling!