10 Best Product Management OKR Examples

When writing product management OKRs, we get common questions like where do we get started? and what can we write? To make it simple we are sharing few examples and a basic guide for your own organization team and Individual OKRs

Isn’t that profound? Your customers are either looking for some product/solution to solve their issue, to reduce their effort, or to save up their time. In any of those cases, they are not looking for a product/solution that will make the situation further complex. As a Product Manager, it should be your goal to make things easier for your customers. In other words, simplify them, much like what OKR Software’s part in designing, developing, and deploying the product. While the cycle of the “Product Managers” starts at the contemplation of the product and ends at their deployment, those are not just duties of an efficient Product Manager. They also do have the responsibility to inspire, motivate and bring together the team of employees.

So we have compiled a certain set of strategies that are guaranteed to improve your success as a Product Manager using OKRs. Continue reading.

Why OKRs for Product Management?

Setting product management goals are crucial and the goal has to align with the stakeholders and the product development team. Vision and business goals help in defining the product strategy. Product strategy gets converted to departmental objective and aligns with the product road map. Product goals help in tracking the progress of the user and the strategy and both together help us closer towards our vision.

While we break the product management life cycle, we will get insights into how we can create OKRs.

• Research
• Plan & design
• Development
• Product Release
• Continuously improve Acquisition, Activation, Retention, Referral, Revenue

Product Manager OKR Examples

1. Starting Product Development

Important is that we need to understand the users and their requirements before initiating the development.

OBJECTIVE: Launch the New product by Q1

• KR 1: Interview X users
• KR 2: Customer requirement documents review up to X numbers

2. Identify Product-market fit

Product-market helps companies target customers who are using products that match ours that helps in sustaining the product and increase profitability.

OBJECTIVE: Ensure the product-market fit

• KR 1: Ensure PMF validation with X users
• KR 2: Conduct X interviews with prospective buyers who are matching ICP

3. During Research

At this stage, the main task is to understand the customer’s problem. So,

Objective: Justify the problem-solution that fits the product

• KR 1: Conduct the design sprint to create and test the solution
• KR 2: Justify the top 15 important hypotheses
• KR 3: Perform at least 20 interviews with the target audience concerning the problem

4. During Design and development

At this stage, the focus shifts from validating to the speed of the delivery. So,

Objective – Increase the speed at which the new feature/product is delivered

• KR 1: Increase the sprint team speed by 20%
• KR 2: Decrease the bug-per-feature from 2.0 to 1.0
• KR 3: Decrease the average lead time by 5%

5. During the Release

At this stage, only the product-related metric is specified because the product team cannot directly influence the marketing metric. So,

Objective – Perform a successful product launch for V4

• KR 1: Hike up the sign-up trial rate from 35% to 60%
• KR 2: Hike up the trail to paid conversion rate from 10% to 20%
• KR 3: Raise the referral revenue by 10%

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