10 Best Online Classes in Branding & Design
Arek Dvornechuck
Creative Director @ Ebaqdesign? | Executive Creative lead for brand development
Looking for the best branding courses to help you advance your career as a creative professional and become a branding expert in 2021?
If you’re on the lookout for a solid branding course that will?help you master branding?— you’re in the right place!
When it comes to branding, you can find the?most popular courses?on online education platforms for creatives like?Udemy,?Skillshare,?Coursera,?MasterClass,?Domestika?and?CreativeLive.
Where can I find the best branding courses?
With so many courses on the internet, you don’t have to get a bachelor’s degree in marketing, business, or a related field anymore.
You can just?master everything branding?by studying online and at your own pace!
Although there are many courses online, there are not many that are actually worth your time.
Branding is a very broad term?that encompasses many different disciplines so it might be hard for you to decide which course is best.
So I’ve listed down some of the top branding courses that you can find on the internet, together with a?quick review of each, so that you can make more informed decision.
Now, you might be asking yourself “What if I’m a beginner at branding?” — No worries.
Many of the courses on the list below are?suitable for beginners?as well as for?more advanced folks.
Top 10 Branding Courses
Also check out my other article where I feature?10 Best Marketing Strategy Courses Online.
What is branding?
In the literal and original sense,?branding?was a process used to distinguish a person’s cattle from the other ones.
In today’s world, branding has expanded to the deployment of marketing and communication tools and techniques.
It basically differentiates a company or product from its competitors and helps people make their decisions fast.
The primary purpose of branding is not just to advertise and grab the customers’ attention but rather to?create a lasting impression?on the customer’s mind.
Brand strategy (mission, vision, core values), brand identity (logos and trademarks), brand communication (tone of voice and messaging), product design, etc., — they’re all essential components of a brand’s toolbox.
In this era where there are so many products are similar to each other, many believe that branding is the best method to?achieve differentiation in the marketplace.
So, the question remains, Is it really worthy of learning professional branding from experts? — The answer is a YES, because good branding is always good for business.
So whether you’re an entrepreneur trying to start your own brand, or a creative who wants to learn new skills — here’s my list of?top online branding courses to take in 2021.
Debbie Millman?is an educator, brand strategist, author, and host of the podcast?Design Matters. (I also interviewed?Debbie on my podcast).
She has been called “one of the?most influential designers?working today” by Graphic Design USA.
An essential course about personal branding.
This is a life changing course — not only for designers but for EVERYONE who needs to develop a personal brand to WIN the dream job!
Debbie’s course?entails everything from knowing how to do a successful interview, communicate fluently, define your own mission and more.
In this branding course, you’ll learn how to?create a philosophy?that will guide you throughout your career.
Join Debbie and indulge yourself in the amazing journey that she’s going to take you on to help you develop your personal brand.
Course details:
What you’ll learn:
Professor?Nader Tavassoli?of London Business School compares and contrasts previous branding methods to the newer ones.
领英推荐
A great brand workout with videos from leading experts.
The course’s goal is to shift people’s perceptions?of brands as a visual identity (e.g., logo) and promise to customers, to brands seen more as an overall customer experience delivered by a business.
This course?talks about how the perception should be shifted to an experience with?“moments-that-matter”?along the customer journey.
You will learn how to establish brands from a broad organizational viewpoint.
Brands aren’t just a promise to customers, but a tool to execute business strategy through internal?brand-led behavior?and culture transformation.
Course details:
What you’ll learn:
You’ll learn how to conduct brand-driven cultural change that prioritizes?human resource practices.
Kate Arends, the founder of Wit & Delight, leads you through a strategic lesson on how to build, evolve, and leverage your?online personal brand?for success.
A great course about crafting your social media presence.
This course is for anyone who wants to take their personal brand to the next level with a thoughtful and strategic approach.
So what’s the secret to her success? — Kate explores the evolution of her blog and explains how an authentic personal brand how propel your career.
Exclusive printable worksheets?are included in the session to assist you in putting each lesson into practice.
There are PDFs that can help you figure out what makes you unique, and how to develop work goals.
They’re made to be used and reused, offering you tools you can count on time and time again.
Course details:
What you’ll learn:
This program is a great resource whether you’re just starting out in your profession,?want to start a blog or a side hustle.
Join streetwear pioneer?Jeff Staple?as he provides firsthand experience and advice for?establishing a brand from purpose to product.
This program is ideal for creatives in fashion industry.
The author of this course gives?vital and tactical information for entrepreneurs, fashion seekers, and anybody who wants to start their own creative product firm.
Jeff founded Staple Design in 1997?and now has a wealth of experience that may assist you in making your business a success.
When should you consult a lawyer? What’s the difference between a corporation and a sole proprietorship? — Jeff will answer these questions in an entertaining and simple way.
In this course?Jeff will also provide advice on how to go about executing your chosen path.
Course details:
What you’ll learn:
In this course on Skillshare, Jeff talks about some of the most fundamental aspects of starting a product-based brand.
Continue reading this article on my blog at:?https://www.ebaqdesign.com/blog/branding-courses#5