10 Best Methods to Promote Online store

#Googleshopping

Google Shopping has made its means available to all online merchants so we can promote our business. This way, we no longer have to pay to place our products in Google Shopping. We only have to register in Google Merchant Center and link it to our Google Ads account.

Although if we want to compete in certain products, we will have to pay to gain a foothold in the search engine, especially if the SEO positioning strategy is beginning.

#Seo positioning for online store

Positioning in #searchengines is the most important and requires the most effort. It would be best if we were well-positioned in the keywords our potential customers would look for.

Improving SEO requires understanding different web technical aspects and offering helpful content that users recognize.

To know which keywords to position, we must first analyse how our customers search for that product or service.

Create accounts on different social networks

#Socialnetworks are the perfect place to connect with our customers; when we open an account on Instagram, Facebook, and Twitter, among others, always remember that building a good brand image requires a lot of time and effort.

We must be very careful with our publications since as soon as we have some reputation, a slight slip in one of our publications can mean we have to start from 0.

customer reviews

There is no better advertising than a happy customer, which is true both in the physical and digital environment. If we already have online store available, remember to add widgets to allow the publication of comments and ratings from our customers.

This way, we can interact with them and, at the same time, promote our online store.

#Content Marketing + #create a blog.

Content marketing consists of creating different types of content that can help our future customers, and that is used to attract them and get sales.

The type of content can be very varied. There are many alternatives, from texts, infographics, videos, and tutorials.

Having a blog installed in our #onlinestore is a perfect way to create engagement with our audience. We will have a small showcase where we can share information, advice, or any content.

Creating a blog is one of the most used tools to spread our content marketing; both are closely related.

Both also need a lot of time to develop correctly, and we have to create solutions for the users so that these users find you.

Register in #GoogleMyBusiness

This requires less time than the other ways to promote our online store above. If we still need to do it, we should be doing it.

If we want people to recognize our business on the internet, we must first show it to Google, right?

#Googleads

Undoubtedly the fastest way to give ourself visibility, the Google platform allows us to advertise along with the search results when a user performs a search, such as on #YouTube, #GoogleMaps, or in the primary media and web pages in digital format. Image.

#Facebookads

The Facebook and #Instagram advertising platform because remember that Instagram belongs to Facebook). Depending on where our target audience is, start campaigns on one or another social network.

#Emailmarketing

One of the great forgotten. I have explained on numerous occasions, Email marketing has one of the highest rates of return of existing

#Marketingtools.

It provides an ROI of over 90% at a mere cost.

The only drawback is that to apply it successfully, we must first have a good number of leads to send emails to, and to get those leads we first have to promote ourself.

As we can see, everything is a loop that takes us to the same place, the sooner we start a good online advertising campaign, the fewer headaches we will have to endure.

#Referralportals

They are prestigious places or websites that recommend our products or services in exchange for an amount of money. It is an excellent option to accompany your SEO positioning strategy, but its effectiveness is slower and more effective than that of a Google Ads campaign.