10 Best Marketing books you should know
Marketing books supply the knowledge every marketing professional requires.They all offer critical resources for the application. Reading a lot won’t necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Today I’m excited to share 10 Best books to learn something new about marketing.
01. Permission Marketing
Permission marketing is a concept introduced in a book by marketing guru Seth Godin. It is a non-traditional marketing technique that sells goods and services when advance consent is given.
Seth Godin is the most influential and brightest man in online marketing. Instead of annoying potential customers by interrupting their most coveted commodity, time, Godin offers consumers incentives to voluntarily accept advertising. By reaching out to only those individuals who have expressed an interest in learning more about a product. Permission Marketing enables companies to develop long-term relationships with customers and greatly improve the chances of making a sale.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
02. Buy.ology
Buyology: Truth and Lies About Why We Buy is a best-selling book by Martin Lindstrom, in which he analyzes what makes people buy.
In Buy.logy, Lindstrom presents the astonishing findings from his groundbreaking, three-year neuromarketing study, an experiment that peered inside the brains of 2,081 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed regarding: what sparks our interest and what drives us to buy.
03. Positioning
Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses. It describes the use of leading ad agency techniques to capture the biggest market share and become a household name.
This book shows you how to build your strategy around your competition’s weaknesses, how to reposition a competitor and create a weak spot, and how to use your present position to its best advantage.
Positioning also helps you to choose the best name for your product and analyze recent trends that affect your positioning.
04. Epic Content Marketing
This book helps you to reach more customers than ever with Targeted Content. Epic Content Marketing takes you through the process of developing stories that inform and entertain customers to act without actually telling them.
Epic content enables you to position your business. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.
The author Joe Pulizzi is a content marketing strategist is the founder of the Content Marketing Institute. He gives plenty of great advice about how to do it right.
05. Content Inc.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe Pulizzi’s personal experiences to build Content Marketing. Content Inc shows you how to position as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company.