19 Influencer Marketing Platforms That You Should Check Out in 2023

Not sure which are the best influencer marketing platforms for your business? With the number of options available out there, you’re likely to get confused.

It’s a common dilemma, especially among businesses who are trying influencer marketing for the first time.

In this situation, here is a golden rule you should follow — Compare key features and pricing plans of the shortlisted influencer marketing platforms. While doing that, you should also be clear on what your requirements and budget are.

To make the research process easier for you, let’s discuss the pros, cons, key features, and pricing plans of some of the best influencer marketing platforms out there.

19 Influencer Marketing Platforms That You Should Check Out in 2023

From helping you find the right influencers to coordinating with them and managing influencer campaigns, these platforms can help you do it all. Of course, each influencer marketing platform has unique ways of offering these features.

Let’s take a look at what some of the best influencer marketing platforms have to offer:

1.?GRIN

GRIN is one of the well-known influencer marketing platforms that is specifically focused on helping Direct-to-Consumer (D2C) brands. They aim to help brands build authentic relationships with influencers while eliminating all the middlemen involved in the influencer marketing process.

Key Features

• Collaborate easily with specialized tools
• Discover influencer profiles
• Get access to?advanced reporting and analytics
• Ability to manage campaign content effectively

Pros

• Has an intuitive interface
• Offers multiple integrations
• Tracking and processing payments are smooth

Cons

• Unlike most influencer marketing platforms, GRIN has fewer influencer profiles for TikTok influencer marketing campaigns.

Pricing Plans

• Get in touch with their sales team to know more about their pricing plans.

2.?Aspire

This is one of the influencer marketing platforms you need to build and scale your marketing campaigns easily. With robust contracting capabilities and detailed analytics, Aspire wants to make it easy for brands to manage their influencer relationships.

What other features does Aspire have to qualify as one of the best influencer marketing platforms? Let’s find out.

Key Features

• Gives access to a huge database of influencer profiles
• Makes it easy to?create landing pages?easily to receive inbound proposals
• Enables you to whitelist influencer accounts
• Get analytics through a special ROI dashboard

Pros

• Makes it easy to manage influencer conversations
• Provides responsive customer support
• Offers a rich library of educational resources
• Provides multiple integrations

Cons

• Aspire has limited filtering options for influencer search.

Pricing Plans

• Get in touch with their sales team to know more about their pricing plans.

3.?Fourstarzz Media

From startups to SMEs, Fourstarzz Media has them all as their clientele. On their influencer marketing platform, the majority of influencer profiles are from the B2C space.

However, unlike most influencer marketing platforms, Fourstarzz Media has some B2B influencer profiles as well.

Key Features

• Has a large database of profiles across five social media channels
• Offers 19 filtering options to find the right influencer
• Provides the ability to create influencer lists for easy campaign management
• Allows you to track your campaigns from contracting to campaign analytics

Pros

• Is very easy-to-use
• Makes it easy to compare multiple influencer profiles
• Monitor influencer profiles regularly and remove flagged profiles

Cons

• Unlike most influencer marketing platforms,?Fourstarzz Media?doesn’t offer multiple options for pricing plans.

Pricing Plans

• $59/month

4.?Traackr

On their website, Traackr emphasizes that it takes a data-driven approach to influencer marketing. In fact, once you go through this list of influencer marketing platforms, you may find that most platforms combine big data and AI to streamline influencer marketing.

Essentially, it is like a CRM software program that also provides access to analytics. Like other popular influencer marketing platforms, Traackr offers detailed analytics that can help you make smart business decisions.

Key Features

• Makes it easy to discover influencers across niches
• Provides advanced filtering options
• Offers specialized workflow tools for campaign management
• Enables you to track campaign performance via detailed analytics

Pros

• Easy to use platform
• Has comprehensive plans for onboarding
• Offers rich educational resources

Cons

• Occasional slow loading times.

Pricing Plans

• Get in touch with their sales team to know more about their pricing plans.

5.?#paid

Like most top-rated influencer marketing platforms, #paid will match creators with brands based on their campaign brief. They aim to make the entire influencer marketing process more streamlined in such a way that the entire campaign can be finalized over texts and emails without too much back and forth.

Check out what else makes this one of the best influencer marketing platforms.

Key Features

Enables you to get matched automatically with influencers via the Handraise feature

• Provides automatic reminders when content is ready to get approved
• Makes it possible to preview and schedule content before publishing
• Allows you to create ad sets
• Gives a comprehensive overview of campaign analytics

Pros

• Makes it easy to communicate campaign deliverables
• Provides great customer support
• Saves time on influencer search as profiles are matched automatically

Cons

• This is one of the influencer marketing platforms with a dashboard that may seem confusing, especially for first-time users.

Pricing Plans

• Essentials Plan:?$269/month
• Grow Plan:?$539/month
• Advanced Plan:?$809/month
• Enterprise Plan:?$2499/month

6.?CreatorIQ

This is one of the influencer marketing platforms that specifically caters to enterprises. In fact, this is clearly mentioned on the CreatorIQ website.

Along with features to optimize influencer campaigns, CreatorIQ also has options to detect follower fraud and inflated profile metrics.

Key Features

• Provides a large database to discover and vet influencers
• Has a robust Influencer CRM to manage campaigns effectively
• Makes it possible to automate custom reporting
• Enables you to track payments
• Allows you to assess an influencer’s authenticity with “Integrity Quotient”

Pros

• One of the influencer marketing platforms that are easy to use
• Provides the ability to check influencer authenticity
• Has multiple API integrations

Cons

• The platform may not be useful for smaller businesses.

Pricing Plans

• Get in touch with their sales team to learn more about the pricing details.

7.?Influencity

Looking for AI-powered influencer marketing platforms? Influencity is designed to save time on managing influencer campaigns. With more than 60 functionalities that can adjust to your workflows, Influencity promises a smooth end-to-end influencer campaign management experience.

As always, take a closer look at the features of influencer marketing platforms such as Influencity before making an investment decision.

Key Features

• Gives you access to a large influencer database
• Has multiple filtering criteria
• Provides you the ability to spot fake influencers
• Offers detailed campaign overview
• Shows detailed analytics

Pros

• Gives you the ability to do a lookalike search
• Provides detailed information on influencer profiles
• Ability to add additional services to paid plans (on special request)

Cons

• Unlike most influencer marketing platforms in this list, Influencity provides a limited amount of searches in its lower-tier plans.

Pricing Plans

• Starter Plan:?$48/month
• Basic Plan:?$98/month
• Professional Plan:?$298/month
• Business Plan:?$698/month

8.?Captiv8

On their website, Captiv8 mentions that they are the only influencer marketing platform to have first-party creator authentication. This means this is one of the influencer marketing platforms you need to get a better understanding of influencers to assess if they are the right fit for your campaign.

What else makes us include Captiv8 in this list of the best influencer marketing platforms?

Read on.

Key Features

• Gives you the ability to discover influencer profiles
• Offers the option to search captions, bios, and images
• Has a social CRM for better campaign coordination
• Offers the ability to predict views, impressions, growth, and more for each influencer
• Provides the ability to manage campaigns and check analytics

Pros

• Provides options for fraud detection and audience scoring
• Great customer support
• Has multiple micro-influencer profiles

Cons

• Captiv8 has a lot of insights but some of them may not be apparent to first-time users. You may need to contact customer support to learn them.

Pricing Plans

• Please get in touch with their sales team to find out more about pricing plans.

9.?Tagger

Tagger is among the influencer marketing platforms that can also act as a?social media listening?tool.

With a strong emphasis on data, Tagger makes it possible for you to measure and benchmark engagement on social media and uncover new insights.

Before investing in any of the influencer marketing platforms listed here, exploring the features, pros, and cons is a must.

So, let’s get started.

Key Features

• Provides access to a large database of global influencer profiles
• Gives you the ability to activate campaigns and manage contracts
• Offers the option to white-label messages
• Allows you to create customizable campaign reports

Pros

• Enables you to understand influencer psychographics
• Have GDPR and CCPA compliance
• Gives you the ability to analyze and benchmark social conversations
• This is one of the influencer marketing platforms that make it easy to compare competitors

Cons

• Tagger has some bugs that move widgets on their own in customizable reports if you don't lock them.

Pricing Plans

• Please get in touch with their sales team for more information about their pricing plans.

10.?Klear

Klear is one of the leading influencer marketing platforms that provides users with the tools they need to connect with influencers, track their performance, and measure their ROI.

In addition to a searchable database of over 1 million influencers, Klear offers powerful features that can help businesses reach their target audiences through influencer marketing.

Using sophisticated influencer search engines powered by AI technology, Klear delivers deep analytics and insights into your influencers, and their audiences.

After all, these are the features you would expect from cutting edge influencer marketing platforms.

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