10 Benefits of using Content Marketing

10 Benefits of using Content Marketing

Content Marketing allows small & big companies to share knowledge and to raise their visibility. CM is a?key factor for competitiveness, development, and often even for the survival of companies. Content Marketing is a very powerful tool and an effective way to reach potential customers but it is surprisingly very little used.

Let’s take a look at the impact of content throughout the marketing funnel?

1. Increase audience retention

With great content, it is much easier to keep your current audience around and come back for more. Just focus on creating quality content and they will never go to other sources of information besides your website.

2. Better social media traction

Have you tried everything at your disposal and still can’t see much traction despite having a huge follower base? Content marketing is your answer. Focus on creating targeted content and you will see your business gain traction on social media?much faster.

3. Enhance SEO effort

Any serious marketer will tell you that to excel in digital marketing —you must pair SEO and content marketing. Both must work together for you to see your desired results. And when it comes to SEO, great content ensures you build trust, remain visible, and most importantly rank higher in search engines.

4. Establish trust with your audience

Great content helps businesses create and nurture strong relationships with their audience. A good example is when a business creates content that provides answers to questions raised. This is something you can also do seamlessly, right?

Tip! Leverage SEO so that your content shows up on the first SERP (search engine result page) when your prospects search for content that addresses their needs.

5. Improve conversions

Quality content has also been linked to an increase in conversions. This means, if you create the right type of content continuously, there is a higher probability that more of your customers will purchase from you after reading your articles. If you commit to publishing content that helps your audience make the right purchasing decision, you are almost guaranteed of seeing an increase in conversions.

6. Helps you build links

The number one reason other websites would prefer to link to you is because of your great content. If you are able to create such content persistently, no doubt, you will receive more requests from websites wanting to link to you. Not to mention that more backlinks can lead to an increase in your page authority and website rank if these links are coming from sites with high Domain Authority (DA).

7. Generate leads

Content marketing also plays an important role in lead generation. This works well when you create quality content and include some CTAs (calls to action), which, when clicked, generate new leads. You can have CTAs anywhere in your content —bottom-of-post, inline, in the hero, or even on the side panel.

8. Content is essential during each stage of the marketing funnel

A Marketing Funnel?helps you journey with prospects from the time they start to become aware of their problems and looking for solutions to the time they make a purchase. That is, from the Top-of-Funnel to the Middle-of-Funnel and eventually to the Bottom-of-Funnel.

During each stage of the funnel, quality content plays a big role in helping your prospects make the right decision.?

9. Build authority

Building your authority online is something you shouldn’t take lightly. This is because once your brand is established as a credible source of information, it will be easier to rank higher in search engines. Are you not looking to rank higher on SERPs?

Pro tip! Make sure to create content that demonstrates your expertise if you really want your customers to trust you.

10. Sets you apart from your rivals

The digital marketplace is not for the fainthearted. If you really want to stand out in this market, you must show it. Content marketing offers an effective way for your business to set itself apart from other businesses in the industry. But how? It is simple. Create Content that is unique?to your brand and most importantly write about what your prospects are looking for.

Every piece of content you create must educate or offer a solution to the problem your prospects are currently facing. In fact, buyers are hungrier for information than ever before because they have realized how powerful content is. If you can guarantee them you are the hub for the information or knowledge they need, no doubt they will always come back for more.

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