10 Benefits of Explainer Videos: Why Is It A Must-Have Tool for 2024

The benefits of explainer videos might not be immediately apparent to everyone, but these engaging visual tools are revolutionizing the way we communicate complex ideas.

Whether it's a new product launch, 3D videos, or an intricate educational concept, explainer videos break down information into easily digestible pieces, making them an essential part of modern communication.

In this blog, we'll explore the various advantages and applications of this innovative medium, shedding light on why it's become such a popular choice for businesses, educators, and creators alike for their video marketing efforts.

1. Explainer Videos Help You Grab Attention and Hold On to It

Explainer videos use captivating visuals and sound to engage viewers.

By entertaining and informing simultaneously, they hold the audience's attention, making them more likely to absorb and respond to the message.

This can lead to increased brand recognition and customer retention.

By incorporating explainer videos in marketing campaigns, you can create engaging content that resonates with your audience.

This can be used to introduce new products, explain services, or highlight unique features.

As an example, have a look at this explainer video Vidico made for Zeelo .

The video immediately grabs your attention by stating a problem that most consumers face and quoting relevant information supporting it.

This helps create brand credibility and trust among consumers and urges them to listen to what brands have to offer.

2. Explainer Videos Can Be Used Throughout Your Sales Funnel

These videos are versatile and can be tailored to different stages of the customer journey.

Whether attracting new leads or retaining existing customers, explainer videos can be used to address specific needs and pain points, driving better results across the sales funnel.

You can strategically place explainer videos at various stages of the sales funnel.

For example, a brief introductory video for new leads, a detailed explanation for prospects considering a purchase, and a tutorial or testimonial video for existing customers.

One such example is this animated testimonial video we made for M&M Financial Consulting.

As we have established, explainer videos come in many forms but the most effective ones build trust with your audience.

This video is an example of how a testimonial explainer video can work wonders to boost brand image and resonate with audiences in a holistic way.

And we were able to get results for M&M Financial Consulting by following a robust animation process for this explainer videos.

3. Explainer Videos Boost SEO and Website Traffic

With video content becoming a dominant form of online engagement, having explainer videos of your business on your site can improve SEO rankings.

谷歌 recognizes content that keeps users engaged longer, boosting the site in search results and attracting more traffic.

By embedding explainer videos on their website, you can enhance user engagement and time spent on the site, positively impacting SEO.

This can be further optimized by using relevant keywords and meta descriptions in the video content.

Take this video by What a Story made for Upsend as an example.

The video is made in a way that can be easily embedded into UpSend’s website and act as an introduction video into what UpSend is and what they’re offering.

It also shows how explainer videos remove the need for unnecessary effort by focusing on the most important aspects of an offering and highlighting them instead of beating around the bush.

Simply put, the video is straightforward and addresses consumer’s problems directly and that’s what makes it effective.

4. Explainer Videos Sell Without Being Salesy

Unlike traditional sales pitches, explainer videos focus on educating, entertaining, and explaining.

This non-pushy approach builds trust and loyalty, subtly guiding viewers toward a purchase decision without overtly selling to them.

Let’s have a look at this B2B explainer video by Yum Yum Videos .

A quick glance shows that it’s an explainer video meant to sell their services to prospective customers.

But notice how they go about it.

They use animations to tell a story and cleverly include the benefits of their offering in a way that feels personal and resonates with audiences.

They create an emotional bond with the audience right from the first second and that’s what hooks viewers and keeps them engaged throughout the video.

Simply put, this video is a good example of an explainer video that sells without being salesy.

5. Explainer Videos Simplify Complex Ideas

Complex concepts can be broken down into simple, digestible visuals through animation.

Explainer videos make information easy to understand by using relatable imagery and video storytelling, making them ideal for communicating intricate ideas.

For businesses dealing with complex products or services, readers can create explainer videos that break down intricate concepts into easily understandable parts.

This can be particularly useful in industries like technology, finance, or healthcare.

We revisit our good folks at What a Story with this explainer video they made for JustCall in collaboration with HubSpot .

JustCall’s offering is pretty unique in itself but when coupled with Hubspot’s offering, there comes a point where things can get a bit complex to understand.

And that’s the problem this explainer video solves by simplifying JustCall’s offering.

It removes unnecessary complexities and focuses on the most important aspects of JustCall and Hubspot’s offerings.

Such an approach greatly simplifies things and the use of explainer videos simply takes it a step forward by increasing the appeal of the offering (and so much more).

We're just getting started here.

Want to know more about the benefits of explainer videos in 2024 and beyond?

Head on over to our benefits of explainer videos blog and find out for yourself.

A bit pressed on time and can't make your own explainer videos?

Don't worry, we have got you covered.

All you need to do is contact us for your own explainer video and leave the rest to us.