10 Bad Email Marketing Practices That Are Killing Your Conversions in 2023

What are bad email marketing practices?

Bad email marketing practices?are actions or behaviours that negatively affect your email marketing performance and results. They can cause your emails to be ignored, deleted, marked as spam, or unsubscribed by your recipients. They can also harm your brand image, reputation, and trustworthiness.

10 Bad Email Marketing Practices to Avoid in 2023

1. Sending unsolicited emails
2. Sending generic emails
3. Sending too many or too few emails
4. Sending irrelevant or boring emails
5. Sending untested or unmeasured emails
6. Sending unresponsive or unoptimized emails
7. Sending unbranded or unprofessional emails
8. Sending misleading or spammy emails
9. Sending emails without clear calls to action
10. Sending emails without segmentation or personalization

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