10 AI Uses For Marketers That Don’t Signal The Apocalypse | Slide Into Success: How LinkedIn Documents Redefine Engagement + More!
Neal ?? Schaffer
Helping SMBs Scale w/ Digital Marketing | Fractional CMO | Global Speaker | 6X Author [Digital Threads, Maximizing LinkedIn for Business Growth, Age of Influence] | University Educator | Fluent in Japanese and Mandarin
I had a great chat with my editor today about my book coming up with new ideas. I "riff" with my editor as if we are two musicians in a studio creating a new song together.
He talked about how people used to be programmed to tune out TV ads when they appeared at commercial breaks.
On the other hand, I mentioned that there are TV ads that people actually tune into, most notably Superbowl ads.
Why is this important?
The analogy is that people are on social media to communicate, engage, be inspired, and maybe to learn something.
That makes it hard for the organic content from your business, which is usually promotional nature, to stand out,?unless you create content as if it were a Superbowl ad.
Now that is hard to do on a daily basis, but I really want to reframe the mindset as to how businesses should approach social and all of digital.
These are the types of conversations that are shaping the chapters in my next book - can't wait to share more details when development has further progressed!
On to my recommended content for the week!
Discover?the power of keyword research for blogging?in this comprehensive tutorial! Learn what keywords are, why they're crucial for your blog's success, and how to conduct effective keyword research. We'll also cover the importance of confirming keyword search intent, being aware of the competition, using keyword research tools, optimizing your blog posts with keywords, and tracking your keyword performance. Don't miss out on this opportunity to boost your blog's traffic and rankings!
Are you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the next step, and a friend suggests starting a blog. That's how Graham Robertson , founder and CEO of Beloved Brands, began his entrepreneurial journey. Listen in as Graham unfolds his transformative transition from a corporate marketer to an independent brand strategist, leveraging the power of his blog to reach out to an audience that spans across 30 countries.
Graham didn't stop at just blogging; he used his platform to build a business empire. From leveraging SEO and keyword research to boost website traffic, to creating brand funnels, writing and publishing a book, designing templates, and launching an online course, he has done it all. In our conclusive discussion, he sheds light on his process of creating and selling digital products. Get an insider's view of his journey from translating his work from a Mac to PowerPoint, selling templates through WooCommerce, to developing an online course that mirrors his in-person training experience using Thinkific. Buckle up for a roller-coaster ride into Graham Robertson’s world of turning blogs into businesses!
A.I. Marketing
Email outreach has always been a great way to boost your marketing and sales efforts. The best part is that it allows you to connect with lots of potential customers without spending a fortune. And now,?with the help of AI email writers, you can make your outreach even more effective. Many companies shy away from email marketing because their conversion rates are low. But with AI email writers, things could change for the better. These tools can enhance your messaging and automate the process. Let's explore how AI email writers can benefit your business.
Word on the street is that artificial intelligence is threatening our jobs. But hey, those naysayers just don't know how to harness its power! In reality, AI tools can actually make our lives a whole lot easier. Think of AI as an affordable team member that never clocks out. Plus, it won't get jealous if you talk about other projects or shy away from taking responsibility for mistakes. Unlike humans, AI thrives on detailed feedback. Sure, it may not always give perfect answers right off the bat, but that's a good thing! It reminds us that AI is just another tool in our arsenal. So let's dive into nine awesome ways?AI can boost brainstorming and content creation, all without getting us caught up in some "Black Mirror" episode or "Her" sequel.
We all know how important copywriting is for getting people engaged and boosting conversions. But let's be honest, it's not always a walk in the park, especially if you're strapped for time or don't have much experience in writing killer copy. That's where AI copywriting comes in! In this blog post, we'll dig into the world of AI copywriting and how it can benefit you. Plus, we'll even share some?top-notch AI copywriting software options. So, whether you need a handy tool to level up your copy game or just want to learn more about AI copywriting, keep on reading!
Get ready for the next level: AI-enhanced life hacks! AI has been evolving like crazy in 2023 and it's becoming a natural part of our daily lives. Thanks to AI-powered tools, we can now breeze through tasks that used to be time-consuming, like writing emails, crafting social media captions, planning workouts, answering questions, and staying on top of our to-do lists. In this article, we'll show you?how AI can help you be more productive in your everyday life, without needing to be a tech wizard.
Did you know that a lot of marketers send emails to their subscribers multiple times a week? According to Databox, over a third of them do it. And another 45% send emails at least once a week. That's a ton of emails to write from scratch! But don't worry, there's a solution. In this article, we'll cover?10 ways you can use generative AI in your email marketing workflow. Feel free to steal them and make them your own! Just remember to tweak them to get the results you want, just like you would with a content template. Happy emailing!
As we approach the last quarter of 2023, it's crucial for startups, B2B SaaS providers, and SMEs to stay ahead in the ever-changing world of digital marketing. One way to do that is by harnessing the power of Artificial Intelligence (AI) in your marketing efforts. This year, there have been?50 game-changing AI marketing statistics?that can give businesses valuable insights to fine-tune strategies, boost campaigns, and increase profits. Whether you're a startup looking to make an impact, an SME wanting to expand your market presence, or a B2B SaaS platform aiming to enhance user experience, these statistics will be your guide through the intricate landscape of AI-centric marketing.
According to a recent report from LinkedIn, generative AI is making a profound impact on job opportunities worldwide. The numbers are staggering. Since November 2022, job postings mentioning AI technologies like GPT or ChatGPT have?increased by a whopping 21 times. And by June 2023, the number of AI-skilled LinkedIn members has grown ninefold compared to January 2016. It's not just tech giants getting in on the action; professionals from various sectors are recognizing the potential of AI. In fact, 75% of professionals have updated their LinkedIn profiles with AI keywords, indicating a shift in employment dynamics.
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Social Media Marketing
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In the fast-paced world of social media, it's crucial to stay ahead of the game if you want to grab your audience's attention and keep them engaged. As platforms like Instagram and LinkedIn continue to evolve, it's important for social media managers in agencies to adapt their content strategies to ensure their clients' brands thrive. We all know that Instagram Carousels have been a go-to for sharing multiple images, but LinkedIn is shaking things up with a fresh approach:?introducing LinkedIn Document posts.
If you're looking to grow your business, running Facebook ad campaigns is a smart move. It's easy to get started, but when it comes to scaling those ads, things can get a bit tricky. So, what's the next step if you're spending between $20 and $100 a day and seeing good results? Well, it's time to effectively increase your budget and scale your ads. But here's the challenge: you need to spend more while still getting a positive return on your investment. Don't worry, though - whether you have a big or small budget,?scaling Facebook advertising is possible!
In the vast ocean of digital marketing, your social media planning tools are like guiding lights. As fellow sailors in the social media world, we understand that it takes more than just luck to reach your goals. Without the right tools, you're likely to get lost at sea. That's why we've gone on an adventure to bring you this treasure map of the?top ten must-have social media planning tools in 2023!?
No two social media platforms have the same image size requirements. Here's a?comprehensive guide on social media image sizes?in 2023.
Have a question or need some help with your digital or social media marketing? Join my mastermind!?Click here?or on the image below for more details!
Influencer Marketing
By now, we're all pretty familiar with influencer marketing. It's become a proven and effective way to connect with customers, to the point where it's even replacing traditional online ads. In a way, this trend reinforces what sales professionals have always known - people buy from people they trust and like. But just like many other industries, marketing is evolving, and AI is playing a big role. One interesting development is?the rise of virtual influencers. In this article, I'll break it down for you and give you all the details you need to know.
Sprout Social has just acquired Tagger Media, making its move into the world of influencer marketing. This game-changing partnership is set to revolutionize how brands, especially smaller businesses, connect with their target audience. By integrating Tagger's capabilities, Sprout Social is aiming to?seamlessly merge core social media strategies with influencer marketing, meeting the growing demands of brands. Justyn Howard, CEO and Co-Founder of Sprout Social, highlighted the amazing synergy between the two platforms: "With Tagger's influencer marketing software joining Sprout's suite of solutions, we can provide our customers with the next level of social insights to drive their business strategies and measure the full ROI of their social investments.”
Influencer marketing and affiliate marketing are all the rage in 2023. Just last year, nearly four out of ten marketers invested in influencer marketing, while a staggering 83% of marketing teams embraced affiliate marketing. It's safe to say that many of these teams are using both strategies simultaneously. But why are they so awesome? In this article, we'll dive into?the ins and outs of influencer and affiliate marketing, discuss their similarities, and help you decide which approach is right for your business.
Content Marketing
Content intelligence is all about using AI-powered software to learn how your content is doing and how you can improve it for your audience. It gives you insights into content trends, how effective your current content is, and how your audience engages with it. Plus, it helps you find the right voice and style for your content. With?content intelligence data, you can shape your content marketing strategy and create top-notch articles, landing pages, and other assets that resonate with your target market.
Streamline, a performance marketing agency that helps big brands with influencer and affiliate relationships to boost sales, were already getting some referral business and had seen a 10% increase in website traffic. But they wanted more. They had tried content marketing before, but it hadn't taken off.?Here's what was achieved in the following nine months.
Artificial intelligence and marketing are becoming increasingly intertwined, causing a wave of uncertainty for marketers worldwide. With AI transforming the industry, professionals are faced with the challenge of adapting their skills and strategies for an AI-driven future. These insights come from the?2nd Annual Career & Salary Survey?conducted by the Content Marketing Institute. The survey, which gathered perspectives from over 1,000 global content marketers, highlights the real-world impact of AI on this ever-evolving field.
Search Engine Optimization
Today, we'll dive into the topic and discuss two powerful strategies: SEO and SEM. They might sound similar, but they have some key differences. SEO focuses on optimizing your website to rank higher in search results without spending money. On the other hand, SEM combines organic tactics with targeted ads to give you the best of both worlds. In this article, we'll break down?the merits of SEO vs. SEM?so you can make an informed decision. By the end, you'll have all the knowledge you need to boost your website's visibility and get more conversions. So, let's get started and unlock your online marketing potential!
Google just made things easier for businesses!?Now you can add your social media profiles directly to your Google Business Profile.?This means you can show off your awesome social media presence right alongside all the other important info on Google Search and Maps. It's a win-win! Customers can connect with you, find more info, and even get their issues resolved. So go ahead and beef up your profile with those social media links!
The Rest
In today's fast-paced world, where the digital landscape is always changing,?using videos to market your brand has become essential?for success. According to the experts at Publicis Media’s Zenith unit, people are spending more than 100 minutes a day watching online videos, and that number is expected to grow by over 20% this year. So, if you've been hesitant about jumping into video marketing because of concerns about time, creativity, investment, or ROI, this guide is perfect for you! We'll break down this powerful tool and show you how it can benefit your business in 2023 and beyond.
Let's talk about brand tracking - ia crucial ongoing process for monitoring and measuring how your brand is doing in the marketplace. To do this, you'll need to collect and analyze data from different sources like media, surveys, social media, sales, and customer feedback. This analysis will help you see where your brand needs improvement online. But remember,?tracking your brand over time is essential?to get real insights and distinguish long-term trends from short-term blips. So keep up the research and watch your brand soar!
Looking for a great way to promote your products and services??Email marketing is where it's at!?Studies show that email campaigns can generate up to 3 times more leads than traditional ads. The best part? You can target specific customer groups who are super interested in what you're offering. Creating an email campaign might seem tricky for beginners: don't worry - check out these tips to get started with email marketing like a pro.
Thanks for reading all the way to the bottom. If I can be of any help to you or your organization please consider joining my?Digital First Group Coaching Membership Community?or considering hiring me as a?Fractional CMO.
Warm regards,
Fractional CMO & Content Creator | Driving Growth for B2B, SaaS, and Social Impact Tech Companies | Follow for insights on tech-driven impact and trust-based marketing. | Airtree Explorer
1 年Heard or read somewhere recently that UGC is virtually dead ?? Neal ?? Schaffer
lots of good tips here!
Digital Marketer, Podcast promoter & (SEO) Experts.
1 年Hello sir, How are you? Sir, Have you any podcasts? If you need to advertise your podcast? I'm professional Apple podcast, Spotify podcast, , YouTube podcast, and soundcloud promoter and social media marketing expert.. I have more than three years experience in podcast marketing. I will advertise your podcast to get your podcast organic listeners,advance Advertise Podcast for subscribers, downloads, listeners, Ratings
Founder and CMO of Beloved Brands Inc. ? Former CPG VP Marketing ? Ex J&J, Coke, General Mills ? Marketing Training ? Brand Advisor ? Board Member? Author of Beloved Brands with 85% giving 5-stars
1 年Neal ?? Schaffer I’m so glad we connected on the podcast and let’s hope it inspires others.