10 AI Prompts to Define Your Audience, Funnel Stage, & Goals

With the right generative AI and intent data tools in place, you can define your target audience, identify the funnel stage your content will address, and set clear, measurable goals.

Define Your Audience

Before diving into intent data, take a step back and identify your ideal customer profile, and create detailed buyer personas based on demographic, psychographic, and behavioral data as well as firmographics and business challenges. Consider seniority, job function, job title keywords, and geographic regions. This information will be used to both train your generative AI agent as well as create content that addresses your buyer persona’s specific needs and interests.

Identify the Funnel Stage

After you’ve built your target buyer persona, use intent data to understand the specific interests, pain points, and behaviors of your target audience. Then, pair gen AI and intent data to go beyond simple keyword matching. Deeply understand the context, sentiment, and underlying intent behind customer queries and interactions to gauge their current stage: Are they discovering a problem, considering solutions, or ready to make a choice? Consider the stage of the buyer’s journey and the type of content that aligns best. This mapping guides the tone, complexity, and call-to-actions, which empowers you to craft more personalized and relevant prompts for your generative AI tools.

Determine Your Content Goals

Be intentional about aligning your content goals with your broader marketing and business objectives. The purpose of creating high-quality content that resonates with your audience is to drive tangible results that impact your bottom line.?

Your content goals should be SMART—Specific, Measurable, Achievable, Relevant, and Time-bound. Whether it’s increasing brand awareness, generating demand, or driving customer loyalty, having clear objectives shapes the direction of your content creation efforts and helps measure success. Define specific KPIs for each goal, such as traffic, engagement, or conversion rates, and track them to measure your content’s effectiveness.

Sample Prompts

1. Act a a product marketing manager for a [insert your company industry here] company. Your solution is [insert description of your solution]. Create a list of potential buyer personas for the [insert your solution here], and rank them starting with the persona that is most likely to have the budget, authority, and need.

2. Provide details on the day-to-day responsibilities, day-in-the-life pain points, key performance indicators, factors influencing purchase, motivations, and value messaging for the following personas: [insert your ideal buyer persona(s) here]

3. Tell me about how a [insert buyer persona here]’s job performance is measured, which tools they need to do their job, and where they look for information.

4. Consider the sales and marketing conversion funnel with the following stages listed from top of funnel to bottom of funnel: awareness, consideration, decision, and retention. Based on what you know about [insert buyer persona here], please create a bulleted list regarding the main issues and concerns, questions, content types, and topics related to each of the conversion funnel stages.?

5. What are [buyer persona]’s top challenges and trends related to [your product/service]?

6. Analyze the intent data for website visitors who downloaded our [content asset name or description of content] and determine the most likely stage of the buyer’s journey they are currently in (e.g., awareness, consideration, decision). Then, suggest topics and keywords that can be used to nurture [buyer persona] closer to sales conversion.

7. Analyze these prospect FAQs to identify the top 3 pain points and challenges faced by our target audience in the [industry] space.

8. Evaluate the following list of the webpages our audience spends the most time on as well as the list of trending keywords. Use a combination of these data sources to gain a comprehensive understanding of our audience’s intent and needs.

9. Align content creation goals with the objective of [company goal] this quarter, proposing a strategic mix of content types to support this goal.

10. Aligned with our company’s overall goal of [company or team goal] this quarter, suggest SMART content goals for targeting the [funnel stage] of the buyer’s journey in the [company industry] space.

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Learn how to create content that converts by incorporating buyer intent signals and generative AI. Download the guide or watch the on-demand workshop!