10 Actionable Takeaways from the April 2024 Digital Report | The Friday Club | Ep 282

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Don't miss this report...

THE most important digital snapshot report has just been released.

If you cba to read it like me, I've used ChatGPT to provide the 10 key insights & actionable takeaways for marketers at the end of this email (scroll you lazy bugger).

P.S. You should listen to our new podcast, 'Marketing Lessons from Campaigns EVERYONE is Speaking About'.

Thought For The Day: This is where I'm sharing the 10 key insights & takeaways from the report, scroll for this…(more on this below)

New Knowlton Content

1. [Podcast] Marketing Lessons from Campaigns EVERYONE is Speaking About

2. [Video] Thoroughly enjoyed this convo with Lloyd about Specsavers haha

3. [LinkedIn Post] Steal these 6 marketing ideas from 6 viral campaigns

4. [LinkedIn Post] Come on, admit it, who's done this before (I have)?

5. [LinkedIn Post] Airbnb's new 'icon' campaign is SO GOOD

6. [LinkedIn Post] LOL at these pics

7. [LinkedIn Post] Why I think The Ordinary's new campaign is crap

8. [LinkedIn Post] Marketing Met Gala memes you don't want to miss

9. [Video] This TikTok from team Knowlton proper got me hahaha

10. [Video] POV: You're trying to work but your work mate won't shut up

New Content (Non-Knowlton)

1. [Video] This is a pretty cool way to use generative fill in Photoshop!

2. [Slideshow] This is a REALLY clever way to find content ideas on TikTok

3. [Insta Post] This thumbnail progression of a Mr Beast video is crazy

4. [Article] LinkedIn's insights on professional, use of Generative AI

5. [Infograohic] LinkedIn shares tips to improve campaign performance

6. [Article] Social media marketers need to focus more on entertainment

In other news...

- Running a business is full of ups & downs for sure. Last year felt like such a rollercoaster of emotions. It was tough! But this week. This week has been CRAZY. We've won some incredible new projects & I can't wait to share them with you! The first one we announced was with Safejawz who famously made the world's most expensive mouthguard for KSI. It feels like we are on a role at the minute but I'm trying to play it down as I know that there will be more challenges ahead that we need to prepare for!

- I'm currently writing this on a train on the way up to Birmingham to visit one of our clients at the Tiling Show. I've started to make more of an effort to try & visit clients face to face every so often & it's so worthwhile. Highly recommend it!

- Revamping our website, pitches & other branding has been the best decision we've made for a long time. If you are looking at your website & branding & don't think it aligns with the level your business is operating at, take action! This was us. We neglected our website & branding because we were 'busy'. But since we have soft launched, things seem to be going our way a lot more and that's not a coincidence!

Thought for the day

Here are the 10 key insights & actionable takeaways for marketers from the April 2024 Digital Snapshot Report:

1. Internet Adoption Milestone:

• Insight: Over two-thirds of the world’s population now uses the internet.
• Actionable Takeaway: Ensure your website content is accessible in multiple languages and culturally relevant to reach diverse global audiences.

2. Mobile Dominance:

• Insight: 5.65 billion unique mobile users worldwide.
• Actionable Takeaway: Prioritise mobile-first design for websites, apps, and ads to ensure seamless engagement on smaller screens.

3. Social Media Growth:

• Insight: Social media use continues to grow, reaching 5.07 billion active users globally.
• Actionable Takeaway: Create cross-platform campaigns with consistent messaging that encourages users to engage across multiple social networks.

4. Changing Media Consumption:

• Insight: Overall media consumption is down by 2-3%, while internet use remains steady.
• Actionable Takeaway: Reallocate advertising budgets to digital channels, with a focus on interactive content and influencer partnerships.

5. Video Games on the Rise:

• Insight: Video games are increasingly popular across all ages.
• Actionable Takeaway: Explore in-game advertising and collaborate with gaming influencers to reach audiences immersed in gaming environments.

6. Gen Z Misconceptions:

• Insight: Gen Z frequently uses search engines and email and visits brand websites.
• Actionable Takeaway: Incorporate email marketing, search optimisation, and user-friendly websites to effectively reach Gen Z consumers.

7. Declining News Interest:

• Insight: News consumption continues to decline.
• Actionable Takeaway: Diversify content strategies with entertaining and engaging storytelling, moving beyond traditional news-focused messaging.

8. Social Media Misinterpretation:

• Insight: Gen Z uses social networks extensively and prefers them over chat apps.
• Actionable Takeaway: Build authentic brand interactions on social networks that emphasise community and connection over platform-specific trends.

9. Evolving Priorities:

• Insight: Social media users prioritise entertainment and staying connected over other forms of information.
• Actionable Takeaway: Craft entertaining social media content that resonates with users’ preferences while providing valuable information.

10. Geo-Targeting Insights:

• Insight: Internet adoption rates vary widely by region, with significant gains in India and Pakistan.
• Actionable Takeaway: Customise campaigns for emerging markets like India and Pakistan, considering local languages, trends, and digital behaviours.

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)