1 Year of Retention Zone

I just noticed we published our first Episode with Nick Meacham on October 11 2023, so it makes exactly 1 year of Retention Zone , and soon we will publish episode 50!

We thought, in a moment when streaming profitability became the true focus - there was a gap in attention on the monetization, subscription, and especially retention - how to fight churn, how to retain customers - aspects of the streaming ecosystem and wanted to give a voice to those many professionals

Quite an effort and a lot of work week after week, to keep the pipeline of guests alive and kicking, and for all the people who put the time to talk to me in these last 12 months.

We are also incubating a community which saw the first IRL encounter around the IBC in Amsterdam with our own event Retention Zone LIVE, attended to 100 people with a 90 minutes content part (keynotes and panels) and some hours of networking and drinks and great chats.

Very thankful for team Cleeng to be on board from start, and Benedicte Guichard and Gilles Domartini to support this initiative. We launched Retention Zone to raise awareness and share intelligence on such an important topic for the streaming ecosystem.

We asked some feedback to our guests, here they are below.

Some Quotes From our Guests

Alessandro Tucci : "An inspiring?and always interesting discussion with Carlo De Marchis around the world of media&sports?and its?dependencies on technology. Looking forward to the next chat!"

Martijn van Horssen : "Retention Zone has quickly become a go-to podcast for industry insights and fresh perspectives on the ever-evolving media landscape. Carlo’s interviews consistently bring out the best in his guests, making each episode a valuable resource for anyone focused on customer retention and innovation. Congratulations on the first year, and here’s to many more!"

Mark Schweitzer : "Historically, much of the coverage of streaming has focused on subscriber growth and acquisition. Retention Zone has added context to user experience and retention. Effective retention is an important path to profitability for both mainstream and niche streaming services. For that reason, Retention Zone fills a gap in the subscriber/customer discussion."

Ciaran Quinn : "Great podcasts. ?Keep ‘em coming!"

Kirill Magaev : "This podcast offers a captivating blend of engaging interviews and thought-provoking questions. Each episode is not only enjoyable but also packed with vital information that you typically won't find in mainstream media. Listening to it provides insights that can truly enrich your understanding of the subject matter."

Nick Meacham : "It’s exciting to see the growth and evolution of Retention Zone since its first episode last year. Carlo brings in a diverse range of experts, offering deep insights that help address one of the biggest challenges in our industry today: retaining fans and consumers. I look forward to regularly tuning in to Retention Zone in the future."

Christy Tanner : "Retention Zone is aptly named. Carlo's expert podcast conversations are engaging, loyalty-building and habit-forming! Being a guest converted me into a fan, creating both ROI and LTV."

Roger Pitton : "I find Retention Zone educational and fun, I am learning a lot about topics a little outside my core expertise"

Colin Morrison : "Retention Zone is a great series of insightful interactions on a key topic for the global OTT / Streaming industries. Carlo does a wonderful job of keeping the subject interesting and fun. I certainly enjoyed being part of the first year program".

Matthew Collier : "Concise and insightful with expert opinion to stay head of the fast changing D2C streaming media landscape"

Alex Logan : “I really enjoyed my time on The Retention Zone, giving personal insight into professional streaming and delving into?Amazon Prime’s sports strategy. Carlo’s natural navigation into the key big picture topics generated some meaningful insight into components of a successful global entertainment platform”

Thanks to all the guests and the upcoming.

Episode 50 coming soon! Will be a special one.

All Retention Zone episodes are available here: https://www.youtube.com/@RetentionZone/videos

Retention Zone Channels

1. Follow the Linkedin Page: https://www.dhirubhai.net/showcase/retention-zone/
2. Subscribe to the YouTube Channel: https://www.youtube.com/@RetentionZone
3. Subscribe to the Podcast: https://open.spotify.com/show/36WcipK0OZ1cODycNykZXh

Retention Zone is presented by Cleeng, the Subscription Retention Management SAAS platform.

Retention Zone is hosted and produced by Carlo De Marchis (A guy with a scarf)