The #1 Twitter Strategy for Any Business

The #1 Twitter Strategy for Any Business

The #1 thing every business owner, manager, or employee can do right now to increase business on Twitter: the search feature. Unlike Instagram or the noise of Facebook, if you sell pottery in Indiana you can enter "pottery Indiana" and Twitter will show you every single tweet that contains those two words in the history of Twitter. That's a powerful tool of marketers and business owners - you can search out your customers instead of trying to lay traps for them (like most marketing campaigns).

Practical application by category: 

1) Personal Brands - I put personal brands first because it's time for everyone to suck it up and create one. But please do not confuse the term "personal brand" with your private life. If you have a problem with using Twitter for your personal brand then create a 2nd account to use primarily for business purposes under a "personal brand" and keep your "private life" account private (or change it to discosucks987 or whatever you choose). If you can successfully develop a personal brand on to top of your business brand, you'll naturally develop a separate following and double the exposure. You can quickly toggle between these accounts to favorite, retweet, comment, tag, etc.

-- Search for anything you really care about: business, books, movies, politics, any current news topics and comment on every tweet you can find. The more you drop into conversations you care about, the more you develop yourself as an expert in your field.

2) B2C Businesses - if you’re a local business, search for your city. For example, I have a location in Zionsville. I can search Zionsville, Zionsville High School, Zionsville (sport), like football. 

— Like every single post you see, this is a free advertising impression that will go straight to their notifications. This is phenomenally effective because most of the people chatting about your local small town don’t have many followers and therefore their notifications are few and far in-between. If they have push notifications turned on, this is the same ad impression as sending them an SMS “(your business) like their tweet" is a pretty cool thing for most people to see.

— Retweet any successful local sporting event or milestone. The majority of the impressions of these local sports accounts are parents and grandparents with extremely high EQ involved in giving their kids and grandkids kudos for a job well done. 

— If you’re in a college town, repeat this process with their sports teams, too, especially the low revenue teams where there is less fan interaction and more parent / faculty eyes. Fans are good targets but parents and faculty are a more efficient way of drawing larger groups. Every parent, coach, and faculty member represents 10+ people who can visit your business. People spend too much time focusing on their target customers vs. spending time focusing on the gateway to their target customers.  

2) B2B businesses - similar to above except depending on what kind of business you’re in, the goal is to seek out relevant conversations around your area of expertise, competitors, or customers of your target businesses. Keep in mind that toy commercials are directed toward kids because kids pull through the sales via their parents, so don’t think you always have to talk just to parents (businesses).

— If the customer is demanding your product, the manufacturer or retailer will have no choice but to buy your product. Search out customers that are talking about the businesses that you service and jump into their conversations. Establish yourself as an expert by giving away your advice for free.  

— Search out businesses that are having issues that your product will solve. However, the key is to try to help them solve the issue without selling them your product. Educate first and try to help them avoid spending money. If you save someone money, they're going to come back to you, I guarantee it. Especially small business owners.

Lastly - holler at me if I can be of any help: [email protected]. I will work for you for free to help you be successful. Just try me.

Make sure to check out www.nanobrewnetwork.com for more of me and my squad's shenanigans as we develop Books & Brews, Flat12 Bierwerks, and Bookworm Media in the years to come. Cheers!

要查看或添加评论,请登录

Jason Wuerfel的更多文章

  • Introducing The Baseball Gods: Part 2 - Foul Ball

    Introducing The Baseball Gods: Part 2 - Foul Ball

    Larry is a Baseball God sent to Earth to help swing the tide in the final game between the forces of good and evil -…

  • Introducing The Baseball Gods Part 1: Bean Ball

    Introducing The Baseball Gods Part 1: Bean Ball

    Larry is a Baseball God sent to Earth to help swing the tide in the final game between the forces of good and evil -…

  • The Grandma Deni Rule for Customer Service

    The Grandma Deni Rule for Customer Service

    This is going to be a short article with a big impact. It will change the way you do business if you can execute it and…

    3 条评论
  • You Don't Work as Hard as You Think You Do

    You Don't Work as Hard as You Think You Do

    "Hard work beats talent when talent doesn't work hard." ~Every Coach Ever I was recently listening to Kerwin Rae…

    2 条评论
  • How to Win the First Battle of the Day

    How to Win the First Battle of the Day

    The crunching of gravel. The smell of freshly cut grass.

  • Produce Connection, Not Content

    Produce Connection, Not Content

    Content is king. Post 100 times a day.

    9 条评论
  • How to Fight a Naked Man

    How to Fight a Naked Man

    We're gonna fight? What are you doing? I only fight naked. You only fight.

    2 条评论
  • A Walk Is Never As Good As A Hit

    A Walk Is Never As Good As A Hit

    In case you've never heard the phrase, "A walk is as good as a hit," before, it's a common phrase barked out by amateur…

    6 条评论
  • Jason's Top 5: Business Books

    Jason's Top 5: Business Books

    #1 – The E-Myth by Michael Gerber Click Here to Preview If you’re interested in becoming an entrepreneur, then Michael…

    9 条评论
  • Clear the Benches

    Clear the Benches

    Story time: In the summer of 2009, I got my first gig as the Manager for the Butler BlueSox of the Prospect League. For…

    8 条评论

社区洞察

其他会员也浏览了