The #1 Tool that Fuels B2B Brand Awareness

"Our email campaigns have been a complete waste of time!"

said the lady on the table next to me at my favorite coffee shop.

I see her at least a couple of times a week at the same place, logging in long working hours, so I decided to introduce myself.

After all, we're both obviously workaholic millennials who appreciate coffee.

She works at one of Egypt's larger B2Bs and her team isn't getting good results from their email campaigns.

Here's the twist...

You can plan and execute a by-the-book campaign and still don't get results, it always comes down to a few tweaks.

If you've been subscribed for a while you've probably read these subject lines in your mailbox:

1. Can a marketing tool really get you 400% ROI?
2. Here's Why 87% of Marketers Credit Newsletters for their Companies' Success
3. The B2B-Content Equation That Increases Trust in Your Brand
4. How to Get More Clients as a B2B

Can you spot the common factors in these titles?

They're all based on spiking your curiosity, they're also either a question, have a number, and/or use a strong verb

Have you also noticed how there are no block paragraphs, I'm alternating between bold and regular text, and I employ bullets often?

A style I personally d?e?s?p?i?s?e? don't appreciate, but I follow because it increases the chance of you reading larger portions of this newsletter.

This is why I'm hosting a one-hour masterclass to explain a few of these tactics and answer your questions

Register here,

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Linkedin Newsletter vs. Standard Newsletter: Which Should You Start?

Using email provider software such as MailChimp, HubSpot, or Constant Contact, allows you to:

• personalize,
• segment according to the stage of the buyer journey each recipient is in,
• and offer way more insights

They are also the way to go for up-selling and cross-selling.

But when it comes to newsletters

The key deciding factor is your distribution list. Do you already have a database of current and potential clients? How do you grow it?

This is the main advantage of a LinkedIn newsletter.

It gets your newsletter into the email box and on the notification tab of your followers list. A list you can grow simply by inviting all potential clients who may need your services down the line.

During the masterclass I'll be answering your questions, here are some of the Qs sent in the registration forms, make sure I have yours before Wednesday...

Send your questions and register here

1. Should a consultant launch a LinkedIn newsletter from their profile or as the company page?
2. We have a good open rate but a weak CTR, what are we missing?
3. Should I email only CEOs or include middle management in my target?

Need a one-on-one call, no problem DM to request one or book a consultation session here