#1 Tip for Using a Histogram Chart in Customer Review Data

We use charts in everything that deals with understanding data. But did you know some charts are underutilized? These charts provide more insight then you might think.

Histograms

The histogram resembles a bar chart, but the main difference is that is has the sides of the bards touching. These charts tally up the frequency the information shows up in a data set. The bars represent a thing called a "bin" which is the range of data. If the data falls within that range, that "bin" gets the count.

Histograms are great for data sets that use a scaling system, like a review rating data set. Most reviews go from 1 to 5 stars. If you have collected a set of review ratings this can tell you something great. What it tells you is if the product is generally a good product or not.

In the same example if your bars are taller on the rights side, it is safe to say your product or service is great! Now if it leans toward the left more, you might want to think about changing products and/or services. But what if it looks like a bell shape? This means you product or service is average. It is not great, but it also not terrible.

This same idea can be applied to the any other scaled type data sets. Give it a try with your next data set!

Larry Lathrop, an Entrepreneur / Data Fanatic / Data Specialist at Girly Momma Designs, LLC, has launched and grown 2 very successful eCommerce brands with his wife Jessica Lathrop. Larry's passion is using data and statistics to find answers in product development, operations efficiency, and market analysis. Larry shares his data projects on his website Data Ants and via social media outlets. His goal is to help small businesses understand and how to use their data to make stronger strategic decisions.