This 1 tip will transform your business development results

We’ve all seen those headlines promising a single, transformative tip or trick to revolutionise our business development efforts. They’re enticing, right? But here’s the reality: there is no 'one tip'—no silver bullet that works every time.

Do you know what truly drives success in business development? Hard work, consistency, and a willingness to test and measure your efforts. These are the real keys to unlocking better results in your BD activities.

The Real Secret to Success

The truth is, there’s no shortcut to mastering business development. It’s about showing up every day, putting in the effort, and learning from your experiences. However, there are two specific actions you can take that will radically improve your BD results.

Action 1: Dedicate 30 Minutes Every Day to Business Development

Carve out just 30 minutes in your calendar each day solely for business development. Treat this time as non-negotiable. Whether it's planning your strategy, reaching out to potential clients, or following up on leads, consistent daily effort compounds over time and leads to significant progress.

Action 2: Call One Client Every Day

Pick up the phone and call one client every day. Check in on how they are doing and ask "How can I help?". This simple, yet really powerful action shows your clients that you genuinely care, and can uncover new opportunities for collaboration and better outcomes.

Why These Actions Work

Consistency is Key: By dedicating a set amount of time each day to business development, you build a habit. Consistency is crucial because it keeps your pipeline active and ensures that you are continually working on the process that doesn't just help you reach your goal, but go far beyond it.

Building Trusted Relationships: Regular client contact builds trust and loyalty. Clients appreciate when their lawyers take the time to check in without an agenda other than to help. These conversations often reveal new needs and opportunities that you can address, leading to more work and stronger relationships.

Make It Happen

Integrate these two activities into your daily routine, and you’ll see a significant impact on your business development results. Remember, there’s no magical one-size-fits-all tip. Success in business development comes from hard work, consistency, and a genuine commitment to your clients.

So, set that 30-minute daily appointment with yourself and make that daily client call. These small steps will catapult your BD efforts to new heights.

That’s it for now.

Here's to making it rain!

The Dawning of a New Era: Generative AI and the Evolution of the Legal Business Model

In case you missed my last newsletter, here's my article on generative AI and the impact I believe it will have on the legal profession and its predominant business model.

I explore why there is no future for the billable hour and time recording, and the role lawyers will play in an AI-driven world.

And I take you through the models that can offer a bright future for lawyers, clients and the legal profession as a whole.

Click here to read the article.

Take a look and let me know: Do you think AI will bring an end to the dominance of the billable hour?

Unlock your rainmaking potential

The BD Breakthrough Blueprint? is available to buy NOW!

My digital education course gives you the tools you'll need to become a 21st century rainmaker and trusted advisor.

Here's what The BD Breakthrough Blueprint?? can help you achieve:

• Win more work from better clients;
• Become a more confident rainmaker;
• Develop a focused BD mindset;
• Build a larger pipeline of prospective clients;
• Change the narrative with referrers and intermediaries;
• Organic business growth as the foundation for the future;
• Fast-track your career to partnership or owning your own legal business;
• And so much more.

All this for only ￡495.

And it starts with you clicking the link and buying your copy: legalbalanceinstitute.thinkific.com.

Start this exciting journey now and make 2024 the year you become a rainmaker.

Fancy a free e-book about lawyers?

What about a free e-book called ‘Bullsh*t & Bollo*ks Excuses’?

All those lawyer conversations I’ve posted about over the years.

All in one place.

You’ll laugh.

You’ll cry.

You’ll despair.

You’ll feel great that you’ve never said some of this… or have you?

Here it is, for your reading pleasure - just click this link.