The #1 Tip For Recording Great Videos That Connect With Your Insurance Prospects

The success of your business depends on building trust. Video content lets prospects see, hear, and get to know you - making it one of your best tools for connecting with future clients. But there's one mistake that could be holding you back from creating effective videos – and it's simpler to fix than you might think.

The biggest communication error? Speaking to "everyone" instead of "someone."

When you hit record, it's natural to want to address your entire audience with phrases like "Hey everybody" or "As many of you may know." But here's the truth: When your prospect watches your video, they're not sitting in an auditorium – they're likely alone, looking at their phone or computer screen. And if you want them to truly connect with your message, you need to speak to them as an individual.

Creating Real Connections Through Video

Think about it this way: Would you start a coffee meeting with a potential client by addressing them as if they were in a crowd? Of course not. You'd have a personal conversation, focused entirely on them. This same principle applies to video content.

When you speak directly to one person:

• Your message feels more personal and authentic
• Viewers feel like you're having a conversation with them specifically
• Your content becomes more engaging and memorable
• You build stronger connections with potential clients

How to Make the Shift

Here's how to put this principle into practice:

1. Imagine one person: Before hitting record, picture your ideal prospect sitting across from you
2. Use singular language: Replace "you all" or "everybody" with "you"
3. Make eye contact: Look directly into the camera lens as if you're looking at that one person
4. Keep it conversational: Speak as naturally as you would in a one-on-one meeting

This approach isn't just for video content – it's equally effective in public speaking situations. Even when addressing a room of hundreds, speaking as if you're talking to one person helps each audience member feel personally connected to your message.

Making Videos Work for Your Business

In the insurance industry, where relationships and trust drive success, this communication technique makes a real difference. When prospects feel like you're speaking directly to them, they're more likely to:

• Trust your expertise
• Remember your message
• Engage with your content
• Reach out for more information

Yes, recording videos might feel uncomfortable at first. But stepping into that discomfort is worth it when you consider the impact authentic, personal communication can have on your business growth.

The next time you create video content, speak to one person. That simple shift will make your videos more effective and help you build stronger connections with your ideal prospects.

Want to learn more about growing your business through effective communication? At Complete Game University, we help insurance professionals master proven marketing techniques like video content creation.

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