The #1 Thing You Can Do To Recession-Proof Your Business
The #1 Thing You Can Do To Recession-Proof Your Business
The drums are beating louder by the day. Whether we're headed off a cliff or down a gentle slope, a downturn of some magnitude seems inevitable at this point. And the inevitable byproduct of a downturn is slashed?budgets for PR and marketing.?
But numbers don't lie. And more than a?century?of numbers tell an even more compelling truth: the number one thing brands who thrive during economic downturns do is promote more than their competitors. In fact, the companies who promote less stay in a recession longer and continue to lag behind their savvier competition for years afterward.?
This all makes perfect sense when you think about it. Brands that promote more and more often will edge out their competition over time. Those who duck and cover and try to "ride it out" inevitably end up smaller and weaker, if they make it at all.?
So the takeaway? As we sail into stormy seas, "go big or go home" seems more relevant than ever before. More than a century of free market capitalism bears this out. The number one thing you can do to ensure your business comes out of the next economic downturn stronger than ever? Promote! And not just any old promotion. Effective promotion your audience will appreciate and respond to. That's what we specialize in.?
Let's?talk?about what Light Touch can do to make the next few years recording breaking for your business.?
Wil Seabrook
Deputy CEO @lighttouchmediagroup Digital Marketing. Content Creator. Filmmaker. Producer.
2 年This is great! And true. Promotion is something people forget about far too often.