The 1 Thing Killing Your Website’s Effectiveness
Laurier Mandin
![Laurier Mandin]()
Laurier Mandin
Product Launch Guy. “I Need That” author. I help innovators de-risk, position and market innovative consumer & B2B products for category leadership. President & principal consultant @Graphos Product.
Running a marketing website is a highly consequential job.
When it underperforms, it’s not just a reflection of your business or your capabilities as a marketing professional. It has a direct and very measurable impact on sales, and thereby the company’s bottom line.
You could lose your job, or the company can be eaten up by the competition as a result.
That’s about as high as stakes get in business. On the bright side, go about it right and your business can grow in almost any economy, capturing the most qualified prospects as leads and dominating its industry.
Amazingly, which way you go comes down to a single important factor.