The #1 Thing to Focus on in 2025 for Social Media Success

If you’re wondering what’s going to make the biggest impact on your social media in 2025, here’s my advice: authenticity.

With the massive rise of AI, people are craving real connections with real businesses and real people. Your audience doesn’t just want polished, robotic content—they want to see the human side of your business,?especially?for?local?business?owners.

Now, don’t get me wrong—I love me some AI! ?? There are so many ways to use it to make your content creation process easier (hello, time-saver!). But here’s the thing: don’t overdo it.

AI can help with brainstorming, structuring ideas, and speeding up content creation, but it can’t replace YOU. The businesses that stand out this year will be the ones that show up as themselves—real, relatable, and personal.

So how can you lean into authenticity?

? Share your voice. Write posts in a way that feels like you’re talking directly to your audience.

? Show your story. People connect with people, so let them see the journey behind your business.

? Be personal. A photo of you or your team will always perform better than a generic graphic.

Bottom line: AI is a tool, but authenticity is the strategy. Let’s make 2025 the year of being real and building genuine connections.

Now?is?the?time?to?sit?down?and?think:?what’s your plan for showing up authentically this year?

For?me,?it?is?more?less?polished?videos?of?me?providing?value?the?same?way?I?would?give?someone?advice?if?they?asked?me?over?a?cup?of?coffee!