This 1 Simple Thing Will Easily Make Your Copy More Powerful
If you write copy but only list your product’s or service’s features then how can you expect your customers to know how your product or service benefits them?
Take Google maps for example.
Its features are:
- Satellite imagery
- Ariel photography
- Street maps
- Real-time traffic conditions
- Route planning
If you only list the features in your copy then I bet very few people will take action to buy. And your product could be the very best product out there. But unless you tell your potential consumers what’s in it for them. And what your product can do for them to help solve their problems. Then, there’s a very small chance that anyone will buy your product or service.
So let’s translate some of these features to their benefits.
- Route planning —> save time by finding the quickest route
- Real-time traffic —> get to your destination stress-free and faster
- Street maps —> be able to easily identify your destination’s exterior and surrounding area
The benefit isn’t only what the consumer gets from your product or service. But it’s also the positive emotions will they gain.
So, let’s take these benefits one step further by adding their associated emotion.
- Route planning —> feel confident knowing you’ll get to your destination on time
- Real-time traffic —> feel calm when you opt for the least congested route.
- Street maps —> feel at ease knowing you’ll be able to easily identify your destination building and surrounding area
And that’s it! Give this exercise a try and you’ll be on your way to writing great copy.