Is this the #1 selling tool to add to your marketing mix?

Hello friends!

I’ve had my head down the last couple weeks working on something new that I think you’re going to love.

Several months ago, I sent out a brief survey to the 88k followers on my Substack.

Just asking everybody to share with me how I could best help. I was a bit surprised by the feedback I got.

It turns out, a HUGE number of people wanted to learn how to write and launch a new book. But not just “launch” it, actually do it in a way so that it quickly grows your business.

For years, in pretty much every communication I send out…my signature mentions that I am a Wall Street Journal bestselling author. Many people know about the success of my book Connect. It’s probably sold more copies than any other book on LinkedIn. Naturally a lot of people want to do the same. Maybe you do too for your business. And I get asked all the time about how to do it.

All these years later, I’m still selling books and making money every month from Amazon.

But I actually don’t care about that as much. That’s because my purpose for writing the book wasn’t to make money from book sales. It was to use my book as a killer marketing tool and grow my business. In fact, I believe that a book is the #1 selling tool that you can have in your marketing mix.

Needless to say, it worked very well for me, and it will for you too. Everybody knows it, it's not really a secret.

Since so many people are asking for this…

I’m going to do something I’ve never done before.

I’ve decided to spend a few weeks sharing my best practices for writing a bestselling book (and getting more leads and clients with it).

But not just sharing with you my story. I’ll actually be giving you tools, worksheets, and resources so that you can really get to work on your book.

And, the strategies I’m going to share with you are all current and working right now. Because honestly there are some new developments in the book publishing space that make it even easier than when I did it.

So this is going to be pretty cool.

But, before we get into tactics…

…we need to talk about the big picture.

You already know how powerful a book can be in your marketing mix. It’s probably the number one selling tool that exists.

PLUS…it’s a GREAT feeling of accomplishment to be a bestselling author. That personal satisfaction that comes with it, it's hard to put a price tag on it.

But when it comes to business and making money...as I said...you can generate sales on Amazon and such. But the real magic is using it to generate leads and get more clients.

Having a book makes you THE subject matter expert in your space. I can’t tell you how many people have hired me just because I have a bestseller. They just assume “well, you must be the top expert and so I figure I should work with the best.” They maybe haven’t even read the book. Just the “cache” alone that having a book provides, is all it takes in some cases.

There are MANY ways to use your book to get more leads and clients, and we’ll be talking about them over the next few weeks.

What I want to talk about today though is the WRONG way to do it.

Consider this a Public Service Announcement.

You see, things have changed a lot in the world of book creation, publishing, and marketing.

Back when I wrote my book, here’s the ass backwards process that I went through. And this is because there wasn’t a better option at the time, combined with not knowing better until I went through it.

First, I spent a lot of time at the coffee shop, just sitting and starting at my computer coming up with ideas. Ok, that’s not the worst thing in the world.

Then, I created an outline of what I thought would be in the book. Nothing wrong with that.

And then I did what is now totally unnecessary.

My next step was spending many tens of hours actually writing the book. Sitting at that same coffee shop, or sometimes on my couch, writing out my book word for word.

But the thing is…books have a lot of words in them.

And at the end of the day, I only made it about halfway before I ran out of steam and got busy with other things.

Yet, because I knew with 100% conviction, how my book was going to catapult my business to the next level…

…I knew I couldn’t just quit. So I went out and hired a book publisher to take it over and help me with the entire process.

They brought in a writer to work with me and finish all the copy, they did all the design, they helped get it on Amazon, they gave me some marketing tips (though it was on me to actually market the book)…

…and all told, it cost me about $20k to get the book published. Plus it took many months to get through that entire process.

Even at that great cost and time investment, it was still absolutely totally worth it. My book went on to become a Wall Street Journal bestseller. It has sold many thousands of copies. And my companies generated many clients from it.

But this is now a somewhat antiquated model. You can get the same results without spending that much money or time.

There are much smarter ways to do it now.

This is all going to be part of the trainings and resources I’m doing over the next few weeks.

We’re going to start at the beginning, and I have some guides to help you build out the title for your book and a rough outline. I’ll be sharing best practices along the way, and once we have an idea as to what your book should be about…I’ll be leading some trainings on how actually get it done fast and without too much expense.

In the meantime, join me on my show Mostly Business tomorrow October 30 at noon central. We’ll be sharing more on these ideas and best practices for publishing a book that will take your business to the next level.

Here are the links to join us live tomorrow and spend some time together…

On LinkedIn Live:

https://www.dhirubhai.net/events/mostlybusinesswithjosh-ryanandt7250544739895123968/

On YouTube:

https://www.youtube.com/watch?v=mc-i6Hm9IU8

I hope to see you there.

And please keep an eye out on your inbox for the other resources, coming very soon!

Thanks,

Josh

P.S. I’m going to be focused on this for the next few weeks, even though there’s an important election happening next week. The business owners I know, and clients I’m working with, don’t put things on pause for an election. Let’s keep our heads down and use this time to kick some ass and take some names…in a positive marketing and business sense, of course. :)