1 Sciatica Video 20 New Patients

1 Sciatica Video 20 New Patients

1 Sciatica Video, 20 new patients

5 Ways to Use Video to Grow New Patients

I have a couple of clients who have an unfair advantage. They have a superpower that gives them a huge edge in promoting their clinic.

Their edge? They’re comfortable and confident on video! ??

If you’re someone who would rather wrestle a grumpy bear while covered in honey and wearing roller skates than be on camera, I have good news for you ??

AI has just become fabulous at video. To be fair, it’s been pretty good for a while now, but it just got amazing. You can now create a simple avatar and use text-to-video tools. Yes, you read that right: text to video! Just type in your script, hit return, and out pops a video.

And all of this—without needing to iron your clinic coat (was it just me that only did this when photo/video was involved? ??).

I’ve been building sites and traffic pages for clinics for years, and nothing increases bookings and inquiries like video. Let’s say you have a sciatica page on your website—adding a sciatica explainer video that describes your process, puts a face to your business, explains why you’re different and guides your viewer through what to do next, will quickly translate into inquiries.

Here are 5 ways to use video on your website alone:

  1. Welcome video
  2. Tech explainer video (SWT, laser, etc.)
  3. Niche explainer video (cranial, Watson, women’s health etc.)
  4. Program explainer videos (e.g., "Our sciatica freedom program tackles...")
  5. How to find us / directions ??

In the age of TikTok, YouTube, and Instagram, video is more important than ever. A whole generation is used to consuming content via video. Did you know that TikTok was the most visited website on the internet last year—even above Google? ?? I’ll just give you a sec to think about that. More people visited Tiktok than Google.

Some tools to play around with? The list is endless, but my favourites so far are HeyJen and Synthesia.

P.S. Inside my program, Practice Growth Accelerator, I provide step-by-step templates on what to include in your videos for maximum enquiries and bookings. Click here to find out more.


PPS. Whenever you are ready, here are 3 ways I can help you get more patients, get more time back for yourself and increase your practice profits:

  1. Check out our resources and workshops: Free Stuff
  2. Join my no-nonsense Facebook group: Join the Facebook group
  3. Join Practice Growth Accelerator, a leading business and marketing program for health professionals: Find out more


#osteopathy #chiropractor #physiotherapy #physicaltherapy


Stephen Small

Leading the change in conservative spine care with IDD Therapy Spinal Decompression. Passionate about non-surgical solutions for herniated discs and clinic development. Download a free clinic expansion prospectus.

4 个月

Great advice for any clinic ??

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