The #1 Rule of A Tradeshow

If you don't do this all else means nothing

Yes you need a trained staff.   Yes you need a great booth with graphics and a story that will attract attendees.

Yes you should accomplish some pre-marketing and you have to follow up.  Follow-Up is the 2nd Rule of a Tradeshow.   #3 is use an exhibit house like Exhibit Associates. But.............

The #1 Rule is of course - You have to Exhibit!   You have to Show Up!  Without being there all other rules mean nothing.

And of course it takes trucks to make that happen.  As I am writing this I can hear the forklifts unload the trucks from tradeshows that our clients exhibited at last week in four different states.  They followed rule #1: Exhibit.