The #1 reason your sales calls aren’t converting as well as you'd like

Most business coaching programs obsess over sales tactics - webinars, landing pages, sales calls, and funnels - while barely touching the one thing that actually makes selling easy...

Your Offer.

If your offer isn’t dialled in to be an Easy Yes, no amount of sales strategies will fix it.

But when your offer is a no-brainer for your market?

? Sales feel effortless.

? Clients say yes without hesitation.

? Marketing becomes 10x easier.

Here’s how to tweak your offer so it practically sells itself:

1. Solve a Top-of-Mind Problem (or Fulfill a Deep Desire)

Your offer must address something that your ideal client is actively struggling with or desperately wants right now (not far off into the future). And it needs to be tangible.

Vague offers like “I’ll help you make more money” or “Heal your trauma” don’t land because people can’t see themselves in them, they are too vague.

But if you say, “Sign two clients into your $3K offer in the next 7-14 days” or “Stop being triggered by your ex every time he picks up your child,” that’s real. That’s specific. That’s an Easy Yes.

Your offer needs to speak to your Best-Fit Client’s Point A - the exact painful situation they’re in right now that they want to escape. If they can see themselves in the problem, they’ll believe your solution is for them.

2. Your offer needs a clear gap (without the emotional manipulation)

If there’s no clear gap between where your market is now (pain) and where they want to be (pleasure), there’s no reason for them to hire you.

Most sales call scripts rely on artificially creating this gap by digging into pain points and making people feel worse about their situation before pitching the solution. But if your offer naturally highlights this gap, it sells itself without emotional manipulation.

Here’s an example of an offer with the gap baked in:

We’ll create/refine your Easy-Yes Offer priced at $2K–$5K then will validate it and book in 2-5 clients within 7-14 days. Once validated you'll be able to enroll clients - without sales calls, cold DMs, complicated tech, or endless commenting on LinkedIn.

The pain is clear: struggling with sales calls, exhausting marketing tactics, and time-consuming client chasing.

The pleasure is clear: enrolling clients without sales calls, no tech headaches, no pressure tactics.

It’s hot, right? No need for an hour-long sales call to explain it.

3. Speak Your Market’s Language

Too many coaches use expert-level jargon or word what they do in a way that makes perfect sense to them but doesn’t connect with their audience. You have to describe problems and desires in the words and language your ideal clients use. If you don’t, they won’t recognize that you’re the person who can help them.

You also want to make sure you're using language that will resonate with the sophistication level of the client you want to enrol.

Many coaches start off by working with a more "beginner" version of their market and as they evolve, so their market evolves - yet the coach continues to use messaging that resonates with the beginners.

For example, a beginner coach might say, “I need help getting clients.” A more advanced coach might say, “I’m sick of sales calls ending in ‘I need to think about it.’”

Same core problem, different experience. If you want to attract high-caliber clients, you need to speak their language - not one step below them.

4. Stop Asking for Marriage on the First Date

Most coaching offers are too big, too complex, and too overwhelming.

They try to shove 12 months of content into a 3-month program, thinking that more = more value.

But all it does is overwhelm clients, they feel like it's going to take too much time and energy to work with you so they object and don't sign up.

When you do sign clients into marriage proposal offers you'll often find low completion rates and fewer renewals.

An Easy-Yes Offer is like a first date - simple, no fluff, low-commitment in terms of time and energy, and focused on ONE powerful transformation that they want right now.

When you get this right, sales become easy, clients get results fast, and they naturally want more.

If this is hitting home, and you’re realizing that your offer might be the reason sales feel so hard,

Let's fix it.

Join me for the Easy Yes Payday Intensive.

In this hands-on intensive, we’ll strip away all the fluff, fine-tune your messaging, and craft an Easy-Yes Offer that practically sells itself - so you can enroll clients NOW without exhausting sales tactics.

Who this Intensive is perfect for:

? Coaches, healers, experts, and consultants who have been in business for over a year.

? Have successfully helped clients get results.

? Are actively marketing & having sales conversations.

? Are adventurous and open to shaking things up for faster success.

? And… like to have fun. ??

Your investment is only $950 (payment plan available.)

One sale will cover your ENTIRE investment and I'll work with you until you're making sales.

→ Get the details here

And let me know if you're in

In your corner

Ann