The #1 Reason You Should Be On TikTok
Tom Hazzard
Intensive Podcast Promotion and Podcast Production AI tools and services for serious podcasters looking grow a brand through podcasting and videocasting. Helping entrepreneurs monetize their core business first.
The #1 Reason You Should Be On TikTok
?Do you know that TikTok is THE fastest growing social media application??
There are currently over one billion monthly active users on TikTok. This is an impressive number. These people turn to TikTok to feel entertained, to find and share joy, to learn new things, and to create and celebrate important moments and movements.
We used to think of social media as a waste of time, something we did mindlessly while hours ticked by. Now, social media has become an integral part of podcasters' marketing plan, and for good reason. How else are you going to plant yourself in front of billions of users where your content is served up on a silver platter to people who are already consuming content on the topics you’re discussing??
Many podcasters find their audience on Facebook, LinkedIn or Instagram. Of course, there are less popular, less populated apps that have shown up in the marketplace but TikTok is one we see most hosts shy away from. So we’re going to debunk some myths and also talk about whether or not TikTok is right for you.?
It Might Be Easier Than You Think
In terms of what you need to create for TikTok, it actually might be one of the least overwhelming apps that exist. Producing content requires energy and focus, a thought-out plan to post. And while the same is true for TikTok, what you’re creating for this application is very short, so you’re not adding hours of work to your already busy day. We’re talking minutes here of fun, snackable content.?
?
No Dancing Required
People often think of TikTok as just a dance app but TikTok content spans education, comedy, food, lifestyle, pet, sports, music, and on and on. Which means there’s a place for you too, to highlight your show, speak on topics in your arena of expertise and boost your audience. It’s a place where people can show up and we who they are - young, old, dancing, lacking rhythm, funny, serious - you can and will find it all.?
An Algorithm Built to Serve
The number one benefit to TikTok is the algorithm, which? recommends content to viewers based on their watch and like history. As you use TikTok, it’s getting to know you and immediately starts to show you videos based on your likes and watching patterns. TikTok does this? in a way unlike any other platform.
TikTok is measuring users’ interests based on all of their interactions. The longer somebody is watching a certain type of video, the more content of that type that they will show you.
Because of their algorithm, you can get incredible engagement over and over again. In 60 days, it is possible to get tons of video views and profile views without doing a ton of work.
领英推荐
Feature Forward
TikTok is generally quite easy to use. It has a ton of built-in features like adding text to videos, filters, transitions and all the audio you could ever hope for. And you can do all of this within TikTok without needing secondary editing tools or even a ton of technological know-how.?
TikTok is a place to create authentic bite-size video content that’s fast-paced and binge-able with easy features to learn built-in.
You Must Participate
To do well on TikTok, you have to be on TikTok, which starts with consuming content before you create it. Your very first step in exploring TikTok is to engage there. Start by building your community by liking, commenting and sharing videos that other people are creating. Leave comments, like content that might mirror yours at some point in topic and messaging, to start building a community. You can also save videos as reference points of what you might want to create when you start posting your own content which takes some of the creative stress off when you’re first starting.??
Start Now: Go follow Drew Ryn . She has two million followers on TikTok. Look at her content, how she combines podcasting and TikTok in a very successful way and how she collaborates with other users to get in front of an even bigger audience. Another example is GelloTV . I like his style as a podcaster and he’s also a great example of someone that’s doing it simultaneously and simply but in a clever way. Both are great examples of how to create podcast-centered content.
Hashing Out Your Details
Once you have looked at the content and followed people, you’ll have a much better idea of where you want to start. The next step is to create content that builds trust, that feels real, and that’s adding value to your viewers just like you do? with your podcast. A great approach to podcasting and TikTok is to think about,?
Your first step should be to introduce yourself. You can do this by showing part of your day with captions about what you’re doing. You can show a behind-the-scenes type of video where you show people your podcast or what it takes to put an episode together. You can share a lesson you’ve learned recently. Or even a quick FAQ video. These are all very popular right now on TikTok and require minimal content planning. And don’t take yourself too seriously. Have fun with it, be yourself and don’t try to make it perfect. People want to see other people they can relate to. At its core, TikTok is all about building community.??
Ensure that there’s a link to your podcast in your TikTok bio so people who like your content can find you easily.?
Promoting Your Podcast
Once you've got your footing, you can start pushing your podcast out there. Teasers to episodes that are coming up, a snippet of a show you’ve already recorded, a feature of an upcoming guest you’re going to be talking to… these are all great ideas where you can use content you already have to get your show out there. Again, with minimal work.?
Stick With It
Do not give up if you get a slow start. It will take time to get traction, just like any other social media application. If something isn’t working, try something else. And just like the other social media apps, TikTok has its own language. This is why it’s important to spend time on TikTok before you create content.? Looking at your content after you have spent time on TikTok will help you understand what might work best.
Listen to this episode of Feed Your Brand with Tom and Tracy Hazzard.?