The #1 Reason Why Marketing Automations Fail
Lindsay Kirsch
Strategic Marketing Operations Consultant | Driving Efficiency Through Process Improvement and Automation
Welcome to Part One of my four-part ICON series, where we’ll delve into the benefits of marketing automation and the strategic framework to best implement it across your business. In this post, we’ll learn about the first step in the ICON framework: Identification.
Every business owner knows that marketing automation is an invaluable tool for driving revenue. Yet, despite knowing all the benefits of marketing automation, many businesses still struggle to implement it correctly. Truth is, most people have no idea where to start.
The ICON strategy consists of a 4-phased approach to setting up effective marketing automation — and ensures your business is reaping all the benefits automation can bring it.
In this post, you’re going to learn about the benefits of marketing automation and why the very first step of the ICON framework is so important.
Keep reading The #1 Reason Why Marketing Automation Fails on my blog.