The #1 reason real estate agents fail to print serious cash using paid ads on social media is this…

They fail to understand “competing on economics”?

Let me explain (:?

Business is a game of efficiency and leverage. The more leverage you have the more money you make.?

For example if you have a team of 5 people doing cold calls every day you will get more deals done than if you had only 1. That’s leverage.?

However if you have 5 killers doing cold calls every day you will get A LOT more deals done. That’s efficiency.??

To scale any business you simply have to scale the inputs then the cash comes after.?

Inputs = the cause > Cash made = The effect?

In the game of real estate (specifically listing acquisition) there are only a few simple inputs that really matter in order to scale.?

They are:?

1. How many sellers are you adding to your database daily / weekly?
2. How many appraisals are you conducting weekly & monthly?
3. How many listing appointments are you conducting per month?

Regardless of how well you sell / close if you conduct more listing appointments next month than you did last month YOU WILL make more money.?

Where everyone gets stuck is HOW you increase those inputs and book more listing appointments WITHOUT increasing your time input.?

Trying to hustle your way to the top is a race to the bottom. You’ll burn out and its no fun. Working harder isn’t the solution.?

You need more leverage & efficiency.?

This is where paid ads comes in to save the day.?

Today we can build campaigns on facebook, instagram and setup funnels that introduce you to home owners in your market, educate them on why to use you and schedule them in for an appointment completely on autopilot.?

AND… at the click of a button you can DOUBLE or even TRIPLE how many leads and appointments you are generating.?

If you are spending $50/day in literally 15 seconds you can double your budget and have double the leads and appointments coming in.?

Previously to double your inputs your only option is increasing labour. Hire more people, hustle harder etc.?

We are seriously spoiled that we have this luxury at our fingertips.?

However, where everyone fails comes down to competing on economics.?

After working with over 300 clients in the past 6 years we’ve learnt that real estate professionals are horribly uneducated when it comes to understanding “CAC”... or Customer Acquisition Cost.?

Let me ask you… if you had a magic slot machine sitting in front of you that for every $1 you put in it spat out $3.?

How much would you put in??

$1K > $5K > $100K!?

The correct answer is as much as you could get your f*cking hands on!?

However the average real estate agent is scared to spend even $1K/m on paid ads at the prospect of acquiring 1 listing that would put $12K - $15K in their pocket which would yield a 12X - 15X return on their investment.?

Who needs that magic slot machine right?!?

Well then why doesn't everyone do this??

Because obviously its easier said that done.?

However I can tell you, that if you are sitting there wondering “how can I grow.. how can I dominate my market”?

The simplest way to compete with other agents is to complete on economics.?

You don’t need to have a bigger personal brand?

You don’t need more experience?

You don’t need a bigger team?

You don’t need to improve your closing skills?

You don’t need a Mercedes before you can afford one?

You don’t need a different brand of hair gel (just kidding)?

You just need to be able to pay more to acquire a listing than the next agent.?

While most agents and teams are scrambling counting their pennies trying to figure out how to spend the LEAST on social media.?

You are figuring out how to spend the most!?

Think about it. If the average real estate agency takes a 60/40 split with their agents. They are essentially spending 60% of a listings commission to make 40% passively.?

So how much should you be spending to acquire a listing??

A rough guide is about $800 - $1200 is a good range that we’ve seen across most markets in Aus & NZ but this varies.?

Moral of the story is… Paid ads are your friend and a sure fire way to beat your competition is to be the one who can OUT SPEND them.?