$1 PROFIT Per Month For Every Email In Your Database! How To Grow Your Course Revenue & Keep Your Players Coming Back Month after Month!
by John Black, Marketing Director

$1 PROFIT Per Month For Every Email In Your Database! How To Grow Your Course Revenue & Keep Your Players Coming Back Month after Month!

This is first in a series of articles covering revenue growth from your Email list, building an automated Sales Funnel and how a Golf Course can acquire and keep loyal customers for years to come.

An email is the one of the best tools you can use to build a relationship with a customer, but it is THE best tool you can use to keep a customer coming back month after month, year after year. Keep reading and this article will get you on the path to monetizing your email list and growing your course revenue.

Open up your database and count how many email address you have sat there, whether it's 5 names, 5,000 or 50,000 you should be making $1 for every name on your list sat in your CRM if you are emailing your list on a weekly basis with an offer that produces a transaction.

Each player that walks onto your 1st Tee Box is different but in a lot of ways they are the same, some guys book the same tee time every week without fail, some guys are once a month social players that drop a ton of $$$ on the beverage cart on the way round, some will bring their kids to play, sign them up for lessons and treat them to dinner in the club house after and so on. All of these spending habits can be gathered into your database and these potential repeat customers will keep coming back if they are communicated to in the right way.

Golf is a relationship industry but it's also a habitual industry so it is crucial that a Golf Course use a management program that captures that data and builds a customer avatar based on purchase history.

Teesnap's Golf Course Management software captures customer data when the player books their round at the point of sale, name, email and payment details. Once the transaction has been made this player can be marketed to through email based on the purchase history....Does he buy golf balls at the pro shop? If so what kind? Is he a premium tee time player or does he prefer a midweek twilight hot deal?

Once this buying pattern has been established your offers can be automatically sent to this player keeping your course top of mind and giving a call to action to transact. This automated, regular marketing that speaks to your audience in a personal way will keep them coming back and as your database grows you can forecast by $1 per name on the list and $1 per name is the minimum target (or expectancy) for your list. If you hire a skilled marketer or marketing agency your result will probably be up around $6 per name per month in revenue.

To learn how Teesnap can be your marketing partner, attract more players, more revenue from those players and keep them coming back, book a strategy call by clicking on the link below.

If you manage a Golf Course that uses a program that dosen't capture player data or worse does but keeps the list for themselves you really need to talk to Teesnap!

https://www.teesnap.com/why-teesnap/email-marketing/




要查看或添加评论,请登录

Teesnap的更多文章