#1 No-No When Creating Content
David "Beacon" Lawson
Marketing Project Coordinator | Helping XINNIX Elevate Sales Performance Through Strategic Content
Eliminating Distractions: The Key to Engaging Content Marketing
As a content creator, your primary goal is to capture and maintain your audience's attention. This is particularly true for business owners leveraging content marketing to build authority, foster a community, and enhance their reputation for a robust return on investment (ROI).
I had an epiphany while editing an episode of a client’s podcast today, which sparked the topic of this article. I realized that my primary role as an editor isn't just to make the content sound polished and professional, although that is undoubtedly important. My primary responsibility is ensuring the content remains engaging and holds the listener's attention.?
My job is to eliminate distractions.
Distractions can take many forms. They can be long pauses, stumbles over words, background noise, or any deviation from the main point of the content. I noticed my attention wandering while editing a particular episode because it had strayed from its main topic. It would also lose the listeners' attention if it lost my?attention. To rectify this, I identified where the content veered off track and deleted everything until it returned to the main topic.
How can you apply this principle to your content creation process? Here are a few strategies:
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Remember, if you're creating content for your business, your goal is establishing authority, selling a product, or maintaining your business's reputation. Avoiding distractions in your content is crucial to achieving these goals. By staying focused and eliminating distractions, your content will serve you well and go a long way in promoting your business.