The #1 Most Common SEO Oversight!
Nathan Wade
I Help Select Businesses to Achieve 2 Important outcomes ? Generate more leads within 90 Days ? Install a Game Changing Point of Difference. For more information, check out the video in my feature section below.
Are you making this all too common rookie error?
Of the many elements that play into SEO and getting Google to love your website, there is one in particular that is all too commonly overlooked.
That area is the poor old SEO Page Title on your Home Page. Let me explain...
At the risk of going full on super nerd on you - Google is a relevance based Search Engine.
Relevance is the most commonly botched of all OnSite SEO ingredients. While there are over 100 relevance signals that can be optimised, it’s the basics that still count for approx 80% of your ability to cause fast ranking increases for your website.
Things like:
Google still uses Keywords when determining what searches a website’s pages are relevant to.
The Evolution of Keyword use:
As a simple rule of thumb…
If a keyword isn’t on a page, you’re making it harder for Google to determine which searches you should rank for. Here is where the magic starts to happen -
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There are key areas where keywords make the greatest impact.
Welcome To The #1 Most Common Oversight
The Meta Page Title:
This is the most important place to add your target keyword and the most weight is given to the words at the beginning of the Title!?
Meta Title Examples…
The Rookie Error That So Many Make Is…
Having their business name either as the Home Page Title or, at the beginning of the title. Your website is already going to rank for your brand’s name so having at the beginning is just a wasted opportunity.
Worse still… Lots of websites actually have the word “Home” or “Home Page” at the beginning of the title. This tells Google that you want to rank for the keyword of Home!
So what does your Homepage Title say?
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11 个月Highlighting the importance of SEO Page Titles and their role in improving website relevance is crucial for effective optimisation. Thanks Nathan for emphasising this aspect of SEO.
This is definitely an important element of SEO that often gets neglected! Thanks for bringing attention to this important issue, Nathan.
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11 个月Absolutely, nailing down those SEO Page Titles can truly make or break your website's visibility!
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11 个月Great points Nathan Wade. Having relevant keywords on your website homepage is crucial for improving search engine visibility and attracting relevant traffic. Thanks for sharing your SEO wisdom.
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11 个月I completely agree - SEO can be a daunting task for newcomers to the field, so it's great to see some advice on the most commonly overlooked element! Thanks for sharing, Nathan.