1 More Thing To Help You Close Q2 Strong
Moeed Amin
Science-Based Sales with Speed & Certainty | Ex-CEB, Ex-Gartner | 428 live B2B buyers interviewed | NeuroStrategist
Happy Friday to all?551?of you reading this today!?
When writing this, the Bank of England raised interest rates by 0.5%. My mission is to help you outperform the market, grow your income and improve the quality of your life so you aren't worried by such increases. ??
Today we will be covering:?
- Your emotions in Q2 close
Reading time: 4 minutes.
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Last week I shared how your paranoia will help you close more deals in Q2.
Today I will talk about an additional thing you need to close Q2 strong.?
At this late stage in Q2 or June (if you have monthly targets), new skills won’t necessarily help you right now.
You already have everything you need to close deals in Q2.
The problem is how you direct the most powerful force in our world: your?brain.
It is not an exaggeration to say that your?emotions?and?mindset?will determine your success.
Why does this matter?
You are not alive. You are having a biochemical experience.
Emotions are the currency your brain uses to measure the quality of life's experiences.
This is illustrated below in the 5 stages from sensory to action.
You need emotions to understand the world and what it means to you.
You need emotions to MAKE DECISIONS.
There is a part of your brain called the Orbitofrontal Lobe. It has 2 functions:
I will discuss the 1st one below in the How To Take Action section.
Seriously, why is this important?
Here’s something wild. If your Orbotifrontal Lobe is damaged, you cannot make any decision, from simple decisions like picking up a glass of water to complex decisions.
That is how we know that your?emotions are central to decision-making. It is how you measure value!
So, your emotions can either defeat you or help you succeed.
In his book, To Sell Is Human, Daniel Pink discusses the importance of buoyancy. It is that important!
In these highly-intense periods of quarter/month closes your emotions will be your most powerful weapon. You don’t need new skills; you need the right mindset to serve you, not drag you down.
The right mindset can help you increase:
How to take action
You can change your brain’s biochemistry.
Here are 4 ways to do this. They are all rooted in science.
Physiology
I talked about one of the functions of the Orbitofrontal Lobe: the translation of data about how the body feels. If you are tired, bloated, uncomfortable, energetic, stressed etc, your body sends the signal to the Orbitofrontal Lobe, translating those signals to the brain. This influences how your brain translates how you “feel”.
But you can reverse this!
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You can tell your brain how you want your body to feel.
Imagine the body language and pose of someone who embodies the positive qualities you admire, such as confidence, knowledgeable, energetic, focused, happy etc.
Now, move your body in a way that exhibits those qualities. Here are some examples:
Start with your physiology.
Language
Words are an expression of thought. Thought precedes action.
If you think about anxiety, insecurity, stress, lack of time, etc., your brain will generate the relevant biochemistry.
Alternatively, ask yourself, “What do I need to achieve by the end of this month? What must I believe about myself to achieve them?”
Now take 3 actions:
WARNING - your subconscious will tell you that this is bullshit, that you aren’t those things, or that this is untrue. THIS IS NORMAL. It is your old self fighting for survival.
Which part of you will win?
Focus
All this leads to focus. What you focus on becomes your reality. You can choose. You can focus on danger or opportunity.
I am not saying you should try and see danger as an opportunity. A tiger is still a tiger, and you can’t will it to be less dangerous.
But maybe you can focus on something else. You can draw out a different meaning from the same experience.
I have a powerful exercise that I highly recommend, and it has changed my life. Every time I face a challenging circumstance or a bad experience, I write down 7 reasons why this is a positive experience or 7 ways I can turn this into a positive situation, or 7 things that this experience has taught me that I can use to improve myself.
Use what you have written down to focus your mind. Your brain cannot focus on both the good and the bad simultaneously. You have to choose what you focus on. You can literally change the experience by changing its meaning.
Set intentions
This is powerful.
Before every buyer call, every meeting, every email, or any interaction with your buyer, write down 3 words describing?how you want to show up.
For example, before I wrote this article, I wrote down:
- Relevant
- Actionable
- Game-changing.
Writing down your intentions creates the language you want. The language determines what you focus on. Your focus determines how you act.
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