The 1 Mistake Keeping Doctors from Monetizing their Social Media Efforts

"I?need?to get more followers on Instagram."?Dr Lori wrote in her pre-call intake for my?Audience Growth Coaching call.

When we spoke a few days later I asked her,?"how many followers do you currently have?"

"A little over 13 thousand."

"And how come you feel like you need more?"

"Because I'm not making any sales from it. I hear you need at least 50 thousand to make money."

You don't need a large following to monetize it.

"What if I told you that's not true?"?I countered.

"For example, my social media following is rather small. I have 4,800 followers?on LinkedIn, less than 500?on Twitter, 413 subscribers to?my newsletter, and about 2500 on my (admittedly neglected) email list. Hardly the numbers that would land me in the "influencer" zone."?I continued.

"Yet these numbers generate enough inquiries for?my agency?and my?coaching practice?to keep us in business without having to spend a dollar on ads.

"So if you had to choose one, do you want to get more followers or monetize your existing ones?"

This article was originally published on my website. Click the link below to read the rest of it (no paywall).