The #1 Mistake Judo Coaches Make in Marketing (and How to Fix It)

If there’s one marketing mistake I see over and over again from judo coaches, it’s this:?they believe "good enough" is enough.

The thinking goes something like this:

“I’ve got a few posters in the local gym.” “I’ve posted a couple of times on Facebook.” “I rely on word of mouth—people will come if they’re interested.”

Here’s the problem:?this passive, piecemeal approach to marketing will never produce consistent growth for your judo club.?It’s like throwing a handful of pebbles into a pond and expecting to create a tidal wave.

Dan Kennedy (a world famous marketer) often said,?"Amateurs focus on tactics; professionals focus on strategy."?Most judo coaches are stuck in the "tactic trap," throwing out random actions and hoping something sticks.?

A Facebook post here, a flyer there, maybe an open day if they’re feeling ambitious.

The result? A trickle of new members that never turns into a steady stream.

Here’s the Good News: You Don’t Need to Reinvent the Wheel

The most successful martial arts clubs are NOT operating with guesswork.?

They’ve built?repeatable systems?to attract new members, nurture them, and turn them into loyal students who stick around.

These systems aren’t magic or reserved for "big" clubs. They’re learnable, actionable, and, most importantly,?proven to work.

For example:

• Instead of relying on word of mouth, you can create a?referral machine?that incentivises your current students to bring in their friends and family.
• Instead of hoping people see your posters, you can dominate your local area with?targeted outreach campaigns?that consistently fill your intro classes.
• Instead of "posting and praying" on Facebook, you can learn how to run?simple but effective ads?that generate interest AND appointments.

The 50 Members in 50 Days Challenge: Your Blueprint for Success

To help judo coaches like you build these systems, we’ve launched the?50 Members in 50 Days Challenge.

This is more than just a course—it’s a hands-on, 5-week program where you’ll implement proven marketing strategies AND compete with other coaches to see who can grow their club the most.

Here’s What You’ll Get:

??5 Weekly Group Zoom Mastermind Sessions (Value: ￡500) – Step-by-step strategies to generate leads, nurture them, and sign up new members.

??Exclusive Facebook Community Access (Value: ￡394) – Share results, track your progress, and compete with other coaches for the top spot.

??Ongoing Online Support from Vince & Sam (Value: ￡500) – Personalised guidance to tackle challenges and maximise your results.

???Bonus Prize: A Full Day with Vince (Value: ￡1,500) – The winning coach will receive a private strategy day to fast-track their club’s growth.

Special New Year Offer: Save ￡152

The total value of this challenge is?￡1,894, but as part of our New Year offer, you can join today for just?￡347?using the coupon code?NEWYEARCHALLENGE.

That’s a?saving of ￡1,547, but hurry—the price will soon increase to?￡499.

Why This Matters Now

The truth is, judo clubs that rely on outdated, hit-or-miss marketing strategies will struggle in 2025. With more gyms, martial arts schools, and fitness options than ever, the competition for students is fierce.

This is your chance to stop guessing and start growing with a proven plan.?

Imagine adding just?5 new members—the challenge will already pay for itself.?

But our goal is to help you add?10 times that number?(or more).

Take Action Today

The challenge starts soon, and spots are filling fast. Don’t let another year go by without taking control of your club’s growth.

???Secure Your Spot Now

?? Use code?NEWYEARCHALLENGE?at checkout to save ￡152 before the price goes back up.

Remember, marketing isn’t about doing?more—it’s about doing the?right things. And this challenge will show you exactly what those things are.

Let’s make 2025 the year your club thrives!