The #1 Mistake Every Brand Makes On Social Media
Ivan Temelkov
Founder & CEO @ RAZOR SHARP DIGITAL | Helping Businesses Thrive and Dominate | "We help Companies Identify, Strengthen, Manage their Online & Digital Footprint Through Human Marketing, Omni-Channel Tactics"
Social Media has been around for quite some time now. In fact, social media has been accepted as a communication platform between clients, prospects, friends, and even family.
In fact, millenials who are the majority of our population currently prefer to communicate via social media versus phone, text, or even e-mail.
We see a lot of companies who strive to sell on social media. Some of them are even applying old school selling techniques in hope for moving their product or service they offer.
Social Media is NOT about selling. It's about community development, relationship building, and forging a tribe of like minded individuals. Only then social media makes sense because as result of those relationships and communities you forge, new opportunities will arise. We do business with people we like, trust, and share common interests.
You don't have to be the loudest. Be the most actionable!
One of the biggest misconceptions about social media these days from brands is that they need to be the loudest. They are led to believe that if you make the most amount of noise that people will pay attention to you and maybe even buy your product or service.
In the early days of social media (circa the MySpace days) being the loudest may have been a viable social media marketing strategy. Although these days the millenials are seeking an experience with a brand. Not only that but attention, response, and action.
When it comes to your social media marketing strategy, you can consider the following tips as fundamentals for modern social media marketing.
- Connect with people that are interested in your brand and what you have to offer.
- Less is more. More followers, more likes isn't necessarily an indication of stronger interest or even popularity.
- Be responsive and attentive. Millenials and other generations on social media expect this from brands. Don't wait too long to respond to inquiries, questions, concerns.
- Be transparent.
- Kindness will help you cultivate an audience.
- Always offer value and firmly stand behind it.
- Face damage control head on. Don't sweep it under the rug. You'll catch a bad wrap because of it.
Are you attempting to be loud or popular on social media?
This article originally appeared on the Razor Sharp Digital newsletter. Sign up for The Sharp Edge today and learn how to humanize your brand.
Entrepreneur
6 年It’s exactly the right observation!
Media Relations Coordinator at Texas Tech University
6 å¹´Interesting that quality is more important than quantity now. Do you all see more of a switch to the CRM model now? Build relationships rather than an audience?
Self-employed, semi-retired
6 å¹´You're not wrong. (As an aside, I love that you think of MySpace as the early days of social media... )
GESTIONNAIRE DE PATRIMOINE
6 年Tellement vrai, mais toujours tellement tentant de pousser une OP Commerciale sur les réseaux sociaux ??
General Manager at What Pumpkin Games
6 å¹´I can tell you we felt the most backlash when we were quiet on a problem, and the most sympathy, support and understanding when we were upfront and communicative. There are people on the other side of that Twitter profile. And they deserve to be heard and spoken with.