#1 Key How to Maximize Your Clients Lifetime Value and Completely Shift Your Prosperity?

Recently, during some podcasts interviews, I was asked an interesting question: "What do you do that your clients, successful multiple 6, 7 or 8 Figures businesses and companies usually work with you for many years?"

At first, I was a bit surprised, isn't it normal, usual occurrence ? Apparently not.

Then I realized, sometimes we do things very intuitively without hyper- analyzing it or documenting it. Because it's our natural talent, so we don't take a notice or even don't really appreciate the value. It was a similar situation when I built, scaled and sold 3 businesses when I was 21 of age. I did most things by listening to my "business intuition" (not really sure If I even had it back then.. LOL). But since it was considered "my hobby", by my parents, and not a "solid job" I did not pay much attention to it. The fact that I was able to make 3 X more than my parents for a whole year, seemed to be unnoticed ...

So, this question inspired me to think: what do I do differently in my practice that my clients gladly stick around for many years to come, renewing their contracts with me year by year?

Since I remember, I was really good in assessing my clients journey (from when they said "yes" to our services throughout their longevity in working with one of my businesses). You might say, my clients' experience was the heart of my business model and with time, it become a non-negotiable priority in my company's culture.

Nowadays, it is called a Client Centric approach, when everything begins with prioritizing the customer, with focus on clients' success, satisfaction, mutual commitment to success and more. While it's easy to say—funny thing, it's something nearly every company claims to do it —implementing it is NOT EASY, it requires significant time, effort, and substantial ongoing investments.

So what really is this Customer Centricity?

Customer centricity is a business philosophy that places clients at the heart and the center of all major functions, decisions, deliverables and outputs of your company. Rather than focusing on sales, products, or marketing campaigns, customer-centric businesses prioritize their customers and shape their strategies around this principle. Focusing on the customer journey to enhance satisfaction and overall success is the core of a customer-centric business model.

The Importance and Value of Being Customer-Centric

The importance of customer-centric business identity, marketing and operations is immense. Implementing a customer-centric strategy enhances customer retention, builds stronger brand loyalty, and provides a competitive advantage. These benefits drive outstanding, sustainable growth, underscoring the critical role of customer centricity in achieving long-term success.

Challenges of the Customer - Centric Approach

Businesses often get caught up in the pursuit of increased market share, higher ROI, and bigger profits. This is completely understandable. While being forward-thinking and financially focused is important, companies that concentrate solely on revenue and profits often fail to achieve sustainable, long-term growth and real wealth. Chasing profit alone doesn't lead to lasting success, and fixating on the latest innovations and market trends has its limits as well. In contrast, companies that adopt a customer-centric approach tend to outperform their competitors in revenue and market share. Therefore, to achieve sustained success, wealth and long-term growth, leaders should shift their focus from profit-first to customer-centric strategies focus.

Recent data shows that 71% of customers in B2C expect personalized services and prioritization of customer satisfaction, where 52% in B2B feels exactly the same. 77% of customers get frustrated with the company when they don't receive it and is ready to walk away.

Now, let's illustrate it with some numbers, for a better picture.

I am sure we are all familiar with the term Clients Lifetime Value (CLV) right?

Just as a reminder,( it's a summary from an article found online):

"Customer lifetime value (CLV) is one of the key stats to track as part of a customer experience program. It is the total worth to a business of a customer over the whole period of their relationship with the brand. Rather than looking at the value of individual transactions, this value takes into account all potential transactions to be made during a customer relationship timespan and calculates the specific revenue from that customer:?historic customer lifetime value?(how much each existing customer has already spent with your brand) and?predictive customer lifetime value?(how much customers could spend with your brand). Both measurements of customer lifetime value are useful for tracking business success."

There are also other measurement that it's great to keep in mind:

Net Promoter Score (NPS) that measures customer loyalty, CSAT measures customer satisfaction, CAC (Customer Acquisition Cost) and many more interesting key metrics that as business owners we better are familiar with.

Knowing those numbers is very enlightening when planning out every single step of your business expansion.

What is your number (CLV) per client ? $100K, $500K, $1M, $5M, $10M, more??

Make sure you know this number right now, and then ask yourself: is this number exactly where you wanted to be?

If not yet, take a look at the steps below. I hope it will inspire and empower you to make some optimizations in your business as well. I will share with you some of my steps I've implemented over the years and the difference it made in my business success, using percentage of increase we've noticed, so you can either apply it directly to your own approach or modify it accordingly, and obviously come up with your own.

Let us know if you'd like assistance with it for your company as well. We are here for you.

(To schedule your Opportunity Call here is the link:

https://calendly.com/maximummotivation777/15min )

Increasing the CLV of your clients is essential for sustainable growth and profitability. As a successful owner of a multimillion-dollar consulting company let me share just a few strategic approaches to maximize your impact:

1. Deep Understanding of Your Client Needs

Client Segmentation and Personalization: When I segmented my clients based on their needs, behaviors, and preferences that really gave me more clarity who is my ideal client (or avatar) and what their needs and wants really are, even those that they haven't realized yet, their blind spots. For instance, in a multimillion-dollar consulting firm, we categorized clients into different industry sectors and provided tailored insights and solutions for each.

Result: Personalized experiences make clients feel valued and understood, leading to a higher likelihood of long-term engagement. Businesses that tailor their services can expect up to a 30% increase in client retention by increase in cross-sell and upsell opportunities, as clients felt that our services were highly relevant to their specific challenges and we prove we can provide desired results.

2. Offering a Comprehensive Product/Service Suite

Expand Service Offerings: Beyond just being a consulting company, we introduced complementary services that added immediate value to our core offerings. For example, alongside our primary consulting services, we launched specialized training programs, strategic workshops, offered done with you and done for you marketing, sales services, so we could become not only a trusted advisor but also one stop for most of the client's needs.

Result: This expansion not only increased our revenue per client by 35% but also ensured that clients stayed within our ecosystem for a longer time as they relied on us for multiple needs.

3. Fostering Long-Term Relationships and Strong Relationship Building

Loyalty Programs and Exclusive Benefits: The important fact here is that your client really know that you authentically and genuinely care for them and they are valuable to you not only as a client / a company, but more so - another human being. We developed a loyalty program that rewarded clients for their continued business. For example those benefits could include early access to new services, exclusive invites to events, and dedicated account managers. Some Client Appreciation Events are always welcomed if it's possible.

Result: Those steps had offered a chance for clients to feel valued. Clients engaged more deeply with our services, leading to a 40% increase in repeat business and higher client retention rates.

4. Consistent Value Delivery

Regularly Update and Enhance Offerings: Continuously provide additional value through updates, new features, hosting webinars, podcasts or educational content. Our company invested in many business tools to continually improve our services. We released updates, added new features, and conducted regular client training sessions to ensure they derived maximum benefit from our offerings.

Result: Consistently delivering value keeps clients engaged and satisfied, significantly lowering the risk of them leaving. Companies that regularly update their offerings often see a retention rate boost of 20-25%.

5. Setting Clear Expectations, Consistent Effective Communication and Engagement

Educational Content and Thought Leadership: We implemented regular feedback mechanisms to understand client needs that are fluctuating depends on the new circumstances or always changing economical situation and improve services accordingly. We positioned ourselves as top thought leaders by constantly communicating with our clients by publishing industry insights, hosting webinars, and providing valuable content through newsletters. Even more importantly, the key is not just to have a one way communication, but having an actual conversation or a dialog with your clients at the highest level to be able to see the complexity of their situation, optimized goals or upcoming challenges that we will be facing.

Result: Clients feel heard and valued, leading to improved satisfaction and loyalty. This not only built trust but also kept clients engaged with our brand, leading to a 35% increase in client referrals and a higher average spend per client.

6. Exceptional Customer Service

Dedicated Support Teams with Proactive Communication: We created dedicated client's success teams that proactively managed client accounts, ensuring that any issues are swiftly addressed, and clients are consistently informed, satisfied and know what to expect. If you can implement a system where your team regularly checks in with clients, you will be able to address any issues before they arise and escalate. For example, scheduling quarterly review meetings to discuss the client's experience, updated goals and potential improvements.

Result: This led to a 30% increase in client satisfaction scores, directly impacting client retention and lifetime value.

In today’s business world, focusing on a customer-centric business model and offering personalized services isn’t just a “nice to have” — it’s essential and fundamental for your company's success. The key is to continuously optimize, innovate, understands client needs deeply, and maintain a strong relationship through consistent engagement and providing value.

Summarizing, this approach offers completely different paradigm shift for you, your business, your clients, Team, and your prosperity. You will no longer wonder, where will the next client or prospect come from. It will save you lots of time, money and effort that you are wasting right now on constant new clients acquisition. You’ll dedicate your efforts and focus to your clients delivery instead, to your clients journey. Their live time value for you. As a result you'll get strong business relationship with grateful, successful and satisfied clients and solid retention, the key to your company longevity and success.

Make sure to reach out to me and schedule 15 min Opportunity Call to explore how can I assist you and your Sales Team in all of the above and more.

https://calendly.com/maximummotivation777/15min

#salesconsultant #salestraining #profitmaximization #corporatetrainer #executiveleadership #profitability #retention #clientsuccess

What the Executives and Sales Teams express:

"After the roughly six months of working with Asha, my closing ratio has improved between 50-72% over the previous year and our gross profit has increased by upwards of 25%. On a personal level, Asha has helped me improve the way I interact with my clients and allowed me to develop a real rapport with some of my best customers."

"Her new approach I’ve learned during our trainings helped me close my first sale for the company of $200K and opened the door for many more to come in this B2B corporate world."

"Each time I left her training, with so much applicable knowledge and new skill sets, that helped me understand, how to communicate powerfully, influence others, lead confidently through change and build solid business and personal relationships."

"The main reason why she is an exceptional trainer and mentor, is her ability to CAPTIVATE her audience (either in person or virtually), ENGAGE everyone in topics, bring loads of group interaction and enjoyable experience. Each learning experience was fun, memorable and immediately applicable. She excels in her ability to give constructive feedback on the spot, while facilitating our group interactions. She asked hard questions, challenged our assumptions, and asked us to be more honest with ourselves, so we can achieve the results we really want."

"The impact is real and measurable:

? Our company's communication pipeline has seen a stark 100% improvement, invigorating the dialogue between our teams and clients.

? Employee productivity has surged by 75%, a testament to the power of effective communication.

? An atmosphere encouraging ownership has led to a 100% increase in responsibility and accountability."

Warmest regards,

Asha Mankowska, MA, JD

www.AcceleratedProfitsMasters.com

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Asha Mankowska, MA, Esq. Executive, High Performance, Leadership Coach & Branding Expert, Best-Selling Author, an International Harvard Speaker, Recognized by FORBES MAGAZINE as one of the Top Business & Career Coaches in America. Previous attorney & negotiator for 11 years, with MA in Journalism & PR, now Keynote Speaker at Medical and Business World Summits.

My clients increase their Profits, Performance & Sales. As consultant, coach, mentor & trainer for 17 years for 7 & 8 Figure companies & businesses my expertise includes, but is not limited to:

Leadership & Business Development

Performance Management

Learning & Development

Training & Facilitation of Team Building

Executive Coaching & Development

Global Human Resources

Culture Change

Talent Acquisition & Management

Organizational Development

Branding & Expert Positioning

Public Speaking

Sales

Marketing

Stress management & wellness in conjunction with Neuroscience & NeuroLeadership

Employee Engagement, Efficiency & Retention

Health and Well-being by leveraging Medical Qigong techniques

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