#1: Free GPT workshop, Fireflies.ai and prompt of the week

Welcome.

A quick intro - I'm Heather Murray, Director at Beesting Digital and I'm obsessed with all things AI. However, I'm not a techie type - at all.

I'm here to give fellow non-techie types insight into what's going on in the world of AI, without any of the complicated coding babble. It'll have a sales and marketing focus, as that's my area.

So, without further faff, let's head into Edition 1.

This Week

• Free Chat-GPT Workshop (on demand webinar link)
• AI for meetings
• Prompt of the Week

Free Chat-GPT Workshop

Last week, I ran a free beginner Chat-GPT prompt workshop. It sold out (well, it was free, but you know what I mean), and so did a second one. Clearly there's an appetite for this.

So, for all of you lucky subscribers, I've created an on-demand version. Click the image to access - and enjoy.

AI for Meetings

Do you often find yourself furiously scribbling in meetings? Worried you'll miss something important, or come across as distracted?

And surely there's a more efficient way to analyse meetings and action points?

Well, AI's got some serious tricks up its sleeve. My current favourite is Fireflies.ai.

Fireflies.ai ($15/user/mo)

At Beesting, we love Fireflies.ai. We've been using it for a few weeks - simply download, invite '[email protected]' to your meetings, and you'll be given a transcript after, featuring:

• Full, searchable word-for-word transcript
• Overview of the meeting: key points covered, general sentiment
• Sentiment analysis of the conversation
• Conversation filters: instantly jump to action points, pricing, questions asked, etc.
• Instant video and audio recordings, plus useful soundbites
• Send full meeting notes over to prospects, clients and colleagues almost instantly

Be warned: it's not perfect. There are few AI tools that are. Also - be careful about those little team chats you have whilst waiting for a client to join - it's all picked up, and sensitive data could be shared.

You'll need to work through and edit the finished result (I recommend straight away, while the meeting is fresh). You can easily replay the sound on anything that doesn't make sense for clarity.

Also - Fireflies is often a few minutes late to attend meetings, which is a little irritating.

Other than that, it really takes the pressure off in meetings and allows us to properly focus, knowing we've got the details recorded.

Fireflies is just one of many AI meeting tools available:

• Sembly, MeetGeek and Otter all seem to do a similar thing to Fireflies, for a similar price (around $10/mo)
• Sybill is being touted as a TOTAL game-changer though: it includes body language analysis to pull off buying signals and next-level conversation analysis. I haven't tested it yet, but I've heard very good things indeed. (Starts at $49/mo)

Prompt of the Week

Finally, each week I'll share one of my original sales/marketing prompts for Chat-GPT.

Pain is at the root of all successful sales and marketing efforts: understand what their problems are, match your solutions and it becomes a no-brainer to listen to you. Finding those pain points is difficult - so here's a good place to start.

Don't forget to fill in the square brackets bits yourself.

Pain Point Prompt

Act as a content marketing expert, with extensive experience in the field of persona creation and pain point analysis. The [product/service] I offer is [insert your product/service]. Below, I have given you a list that is separated by commas: job title, industry and company. Your job is to create a list of the pain points a person with that job title, working in that industry and at that specific company might encounter. Find only pain points related to the [product/service] I offer. Put the results into a table separated by those same categories, listing 5 pain points for each job title. Add a fourth column suggesting how I might solve those pain points within my solution. Pain points should be summarised: 10-12 words maximum. Avoid bland, generic responses and be as specific as possible, including company-related research where possible.

[job title], [industry], [company]

[job title], [industry], [company]

[job title], [industry], [company]

_______

Right, that's it. See you next time, fellow non-techies.

Heather