The #1 Fastest Way To Make More Sales Using Emails
Rom Rulida
Helping Online Business Owners monetize their email list and add 5-6 figures to their sales | Email Marketing Strategist & Tactician | Direct Response Email Copywriter
This question pops up… a lot:
“How do I make more sales from emails?”
I often answered it with another question, “How often do you send email to your list?”
And almost every time, I get this puzzled look on the client's face — as if wondering what’s the connection between the two.
Then they’ll answer along the lines of...
“Uhm. Not often as I would like.”
“Once a month I think?”
“Every two weeks — and it’s usually just an update on the latest blog post or podcast episode.”
With this ‘sissy' email strategy, no wonder they’re not getting a lot of sales from emails.
You see, sales is directly correlated to the frequency of the emails that you're sending — this is true for most businesses that use emails.
In fact, let me tell you a story...
There’s a client whom I worked with in 2018.
It’s an established e-commerce business in Australia but they’re not happy with the results they're getting from emails.
So they hired me to help them.
On our first meeting, I knew exactly what the problem is…
Despite their huge email list, the client was only sending two identical emails each month — 1 email in the 15th and another email in the 30th.
That’s the first hint that this client was losing thousands of dollars in sales and there’s a rather easy way to solve it.
So when I implemented my email marketing strategy, I drastically increased the number of emails they’re sending.
...From 2 emails a month to 4 emails a week.
Did it improve their sales?
You bet!
In less than 30 days, I was able to double their monthly revenue just because I know that ‘email frequency’ can increase sales.
Now, what about you?
How often do you send emails to your list?
*************************************
For more tips on copywriting, marketing and sales, make sure you visit my website at: https://romrulida.com/
Operations & Recruitment Partner | Helping to transform business operational challenges into opportunities for growth, success and lasting impact by providing personalized, strategic solutions and calculated steps.
4 年Love this! Very helpful article!