The #1 Branding Mistake Responsible for Business Failure (Part 1)
David Brier
$9bn+ in sales. I build brands that customers chase after. If you're done wasting ad dollars, let's talk. Make your brand a magnet, not a money pit.
There’s a problem in branding today and the #1 reason why small businesses fail: a lack of understanding the difference between branding and marketing and their actual relationship to sales.
Ask Gary Vaynerchuk and he’ll tell you:?“The difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? The latter always wins.”
Recently seen on social media was this (seen on various channels, so hard to cite whom to credit):?
The rules are simple: Market when you should brand and you lose. Brand when you need to focus on marketing execution and you lose.
Branding has more myths than Bigfoot, UFOs, and great sex.
Here are some of the other common myths surrounding branding:
Take Clifford Woods. After doing?my Brand Intervention Masterclass and Mentorship program, Clifford Woods saw his company increase sales 19.7X in 12 months.?
Cliff tells his journey here:
When you understand the difference between branding and marketing, you no longer waste time marketing when you should be fixing your brand.
No matter your niche.
No matter your market.
No matter your audience.
Need proof?
Ready for Part 2 that showcases how one company used this to increase its sales 500%?
I just published the complete deep dive case study on how this manufacturing company applied this to their business and saw sales increase 4.93X within 12 months.
Check it out here.??
Top Female Executive 2021, Top Brand Mentor 2020/21, Empowered Woman 2020, Keynote Speaker, Author - Mentor to Influencers, Thought Leaders, Service Professionals - “Tap the Power of YOU" - the whole-person voice
2 年David Brier - excellent comparison - am so glad you published it as people are totally confused by its terminology. Thus, mistaking marketing for branding - Brand Image says it so plainly = it's the customer's experience. Loved it David. ??
$9bn+ in sales. I build brands that customers chase after. If you're done wasting ad dollars, let's talk. Make your brand a magnet, not a money pit.
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2 年I love how you've put this, David. You're so good with words, your stories are always edutaining :-)
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2 年Thank you for sharing this article, David Brier. Powerful.
Entrepreneur, Investor, Mentor & Coach - "Helping others Succeed" - founder of The Evolved CEO, The Evolved Healer & Perform Media Group
2 年Absolutely love the article David Brier ... So many myths about Branding that need addressing these days ??