#1 The Benefits of Networking
Networking sometimes has a negative connotation. I think it’s because many of us witness colleagues seemingly spending more energy schmoozing, than working. As professionals, we need to look past those perceptions and understand the benefits of building a strong network of people. These individuals typically have something in common with you – same company, similar responsibilities, overlapping interests, etc. Because of this connection, it should be natural to start a conversation, uncover other areas of interest, and continue building the relationship.
Having a strong network will help you in the corporate environment for sure, especially if you work for a large company. I certainly leaned on my connections for that reason, but it has been crucial as I move into my post-corporate, independent consulting job. I firmly believe it is worth the effort to create a professional (and sometimes borderline personal) network of people. Here is why:
- It allows you to go hear different perspectives from different vantage points. Not all teams or groups or business units are the same, each has a unique flavor. The more you talk to people outside your immediate work group, the larger net you cast to capture insights.
- You can insights related to work deliverables, like feedback on strategies or documents. You might want to hear from people with a different coaching style or problem-solving approach. Most common is the desire to seek perspective on professional development, understanding different career paths or learning from the experiences of others. Often these specific people become Mentors.
- Some people in your network should also serve as ‘connectors’. In situations where they don’t have the right experience, maybe they know people that do.
- I also hope you are lucky enough to find those gems in your organization that serve as “work friendsâ€. These unique relationships are critical! They are people that understand your daily experiences but provide a safe place to be emotional, vent, get personal advice, etc.
?If you limit your connections only to those that you organically work with daily, you will miss a vast opportunity to learn from people close by. It does take a bit of work to build a solid network but let me share my experience on how to do this in a balanced and productive way.
I received great advice from a mentor about 10 years into my career. He understood I was hesitant because I felt like I would be “wasting†people’s time if I scheduled a meeting “just to networkâ€. But he suggested I set up time with a couple VPs, and ask for input on one specific question, just one. While this sounds simple, I know execution is hard. But after thinking just a few minutes, I became comfortable with my plan. I decided to share a draft of a document with 2 people. I reached out via email asking for 30 minutes and kept the note simple and straightforward. After a 1 sentence introduction I asked if I could schedule 30 minutes to (1) Learn about their path at the company and how their current organization was organized, and (2) Ask for feedback on a particular section of content (because I knew they had relevant experience).
?This approach would allow you to get to know the other person and receive input on your work from a different point of view. If these two conversations are a positive experience, try two more. You will be surprised how quickly you will find your own style and will quickly see the value.
?The risk: You will sometimes run into someone that doesn’t want to make time in their schedule. Don’t be discouraged, just move on. I promise that you will find many, many more people that are willing and even excited to meet with you, share their experience, one time or recurringly.
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?Lastly, let me know share how I leverage my network today:
1.????? When I left my steady, corporate job, I wasn’t sure what I wanted to do next, but was fortunate that I had time to figure it out. Because I enjoy talking ?? I turned to my network. I set up virtual and in-person chats with 20+ people. Some I knew well, others I didn’t, but I was interested in what they were doing or an experience they had. Only a couple never responded but the rest provided very insightful guidance and ideas about this next phase I was entering. I learned about potential areas of work I would have never considered, many introduced me to others based on what they heard me talk about, and some even are partnering with me on current work!
2.???? Now that I am clearer on what I want to do – I often call people that have gone down this path before. I appreciate their time when I have my basic questions about finance or taxes. But collectively they also help brainstorm ideas or share their experience with potential clients/partners. Some get more calls from me than others, but I am so grateful!
3.???? Which brings me to the last point. Don’t be stingy with your network. I talk with many small business owners looking for guidance in certain areas. I share my experience and connect them with others – giving back is so rewarding.
?If you have questions about doing this yourself, or are hesitant, I would be happy to schedule a few minutes and share some encouragement. For those that also see value in having a professional network – can you please share your experience and advice? I would love to see your comments below.
Thank you to those that are following this newsletter! Next month’s topic: #2 Acknowledging the Rules of the “Gameâ€.
9/4/2023 #advicematters #mentorship #takeitorleaveit
Creative Director | Strategist I Visionary l Deliver Client ROI of 14900% l Podcaster l National Speaker
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