#1 ABC Sales Strategy for 2024

Have you ever heard the sales saying “Always Be Closing?”

If you’ve spent even a minute in sales or around salespeople, you’ll recognize this phrase has often been engrained as a sales rally cry. And because from their first role in sales, it may appear that most salespeople live by this rule.

But here’s our Business Nitrogen truth: While that may have been the golden rule back in the day, we feel that times have changed.

It's a new world.?

We feel that it’s time to shift from aggressive pitches to engaging narratives, and from hard sells to heartfelt connection through stories.

Today's clients are informed, discerning, and value authenticity above all else. The old-school “ABC Method” just doesn’t cut it anymore.

As we approach 2024, the new ABC is here. And it's not about closing, but about caring.

Let me share a quick story with you…

A while back, I was coaching Paul — A talented and enthusiastic young man eager to make a name for himself in the competitive world of sales.?

On the surface, Paul had everything going for him: charm, determination, and that drive that many sales coaches love to see.

BUT…He was still laser-focused on the old ABC method. This meant he had adopted a pushy sales style, which not only turned off potential clients but had them practically SPRINTING in the opposite direction.

I'll admit, Paul's approach was becoming a pain in the you-know-what. And as much as I was tempted to show him the door, I saw a glimmer of hope in him.?

So instead of giving up, I introduced him to our modern ABC approach:

A: Always

B: Be

C: Closing CARING

What happened next was nothing short of transformative.

Paul's sales didn't just improve; they SKYROCKETED. ??

Why?

Because he began prioritizing relationships over transactions.

By focusing on caring over closing, he established trust, built genuine rapport, and fostered long-term client relationships that thrived on mutual respect.

Here are the THREE big lessons I taught him, so? you can implement these new and improved ABC’s in your business. ??

1. Engage With Authenticity

Dive into conversations headfirst. But remember, it's crucial to listen—And more importantly, understand, more than you speak.

(After all, G-d gave us two ears and one mouth for a reason)!?

By asking potential clients the right questions and showing a genuine interest in their answers through listening, you'll not only gain vital insights but also demonstrate that you value your clients as individuals.

1. Equip Your Clients With Knowledge

Provide your clients with the knowledge they need to make an informed decision.?

When they have questions, offer unbiased, honest answers. Avoid the temptation to move the conversation to fit your agenda. Authenticity shines through, and clients appreciate it when they feel you're truly looking out for their best interests.?

After all, a well-informed client feels empowered, and an empowered client is more likely to trust you with their business.

1. Remember: “No” Might Not Really Be a “No”

In the world of sales, a "no" today doesn't necessarily mean a definitive no.

Often, it's a "not yet" in disguise.

I listened to a Podcast a few weeks ago where the host revealed that 85% of buyers wait MORE than 90 days to purchase (and those that buy usually do so within 18 months).?

This is exactly why follow-up and continual connection is extremely vital in building relationships with prospects.?

Plus, by continuously providing value at every stage of the relationship—Before, during, and crucially, after the sale, your persistence and genuine care turns initial hesitations into future opportunities and repeat purchases.

At the end of the day, embracing the “Always Be Caring” philosophy is about more than just changing a sales tactic. It signifies a shift in the very foundation of how businesses operate.

Instead of just chasing quotas and targets, it's about valuing every human interaction.

It's about understanding that behind every business transaction is a human being with desires, fears, aspirations, and challenges.

In a digitized world where face-to-face interactions are becoming increasingly scarce, it’s these genuine moments of connection that can set you apart from the crowd.?

Remember, your clients have an array of options to choose from, but what makes them stick around isn’t always the product, price, or features –It’s the experience, the trust, and the bond they share with a brand.

And with that, I’ll leave you with a quick to-do…

As 2024 approaches, I urge you to reflect on your sales strategies and ask yourself if they are aligned with your business ethos. Ask yourself:

• Am I building relationships or just a client list?

• Do I genuinely understand the pain my clients feel, or am I merely pushing a product/service?

• Am I providing an experience that's memorable, valuable, and easily repeatable for my clients?

To your success,

David

P.S. If you want to double your business in the next 6-12 months, let's chat. Click here and apply for a free 45 min strategy consultation ($497 Value!)